People often ask us what we do at Abovo and this video and song is our answer. 24/7 Branding, a parody set to Bruno Mars' 24K Magic highlights the incredible world of marketing, advertising and the skills needed to be present in them.

CHORUS 
Viewers, let us raise your image to the moon.
We know whatchu gotta do.
24/7 branding everywhere
From web to print so layered
Look out!

VERSE 1

Knock knock is’t social (social!)
Online (Online!)
Direct mail’s back again
Let ‘em know (go on tell ‘em)
With video (go on tell ‘em)
They gotta know ya ‘fore they walk in (Straight up!)
I’m talkin hyperlinks (Yeah!)
Typekit syncs (Yeah!)  
Design that makes product move (Ooh Ooh)
Don’t work too hard, you might hurt yourself
Let us show you what we can do

PRE-CHORUS 1

Ahhh Shii… You’d be a dangerous team with Abovo in your pocket (keep up!)
You’ve got a good thing going, we’re just here to help you rock it (keep up!)
From web design to audio, setting goals to help you grow.

VERSE 2
Second verse for the P.R. (P.R.)
V.R. (V.R.)
Blog writing and your SEO plan 
Can I preach (uh oh)
About reach (uh oh)
More impressions than the six o’clock news
(First) we’ll help you look your best (best)
Content fresh (fresh)
Just give us the nod and we’ll do the rest
(Oh ohh)
did we move too fast?
Gotta blame it on intent
Hashtag yasss!
(Now you’re ready for it)

PRE-CHORUS 2

You’ll be a dangerous team with Abovo in your pocket (keep up!)
You’ve got a good thing going, we’re just here to help you rock it (keep up!)
From web design to audio, setting goals to help you grow

CHORUS
Viewers, let us raise your image to the moon.
We know whatchu gotta do.
24/7 branding everywhere
From web to print so layered
Look out!

BRIDGE
Everywhere you go they’ll be like
(Oh they’re so branded)
Everywhere you go they’ll be like
(Oh they’re so branded)
Everywhere you go they’ll be like
(Oh they’re so branded)
Now now now
This is what we’ll do now.

BREAKDOWN
(24/7, 24/7 Branding)
What’s that sound?
(24/7, 24/7 Branding)
What’s the plan?
Gotta spend the money to make the money

MARCH 2020 UPDATE:

The work we did to create this parody and video earned Team Abovo a “Silver” American Advertising Federation (AAF) Award for 2019 in the state of North Dakota. The award was given in the advertising category of: Film, Video, & Sound: Advertising Industry Self-promotion.


Credits:
Jack Winders – Lyrics, Performance, & Vocal Engineering/Production
Jonathan Calix – Videography
Andrew Young – Video Editing
Allyson Gaughan – Visual Effects

The AAF’s annual award program honors excellence in advertising/marketing and cultivates the highest creative standards and is the only creative awards program administered by the advertising industry for the industry. Each year, AAF members across the country enter more than 40,000 samples of their best work which makes these awards the world’s largest advertising competition. instructions.

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