November 2022 Newsletter

Gift giving is something we love to do at Abovo. We take great pride in curating surprises for (or on behalf of) others. So, what is the secret to finding that special something? For us, bright copy is the right copy.

October 2022 Newsletter

There’s no question that your online presence is important. What does your current website say about you? Whether you’re adding functionality or refreshing a look, an online audit is an important step in keeping your website aligned with your brand.

September 2022 Newsletter

There’s no question that websites are an important part of our world. Businesses, manufacturers, groups, causes, towns, you name it and it likely has a website or online presence. We all use websites every day – but, unless you work with a website directly, do you really know the terms used in the industry?

June 2022 Newsletter

Printing is everywhere around us. From labels on product packaging, to street signs, to envelopes, we’re willing to bet that every one of you has a printed item within sight right now. And there’s a pretty good chance that you’ll be printing something within this next month yourself. With so many different items in this robust industry, we found it helpful to create a guide to some of our frequently used terms.

Web Terms to Know

Every industry uses terms that are unique to what they do and/or produce. Web development, design and maintenance are no different. Cloudflare? Host? Footer? Yep, this part of our industry has quite a few that can seem overwhelming. Knowing the meaning of some of these terms (and how they connect!) will help you understand the process and how they apply to you, your business or your work.

Print Terms to Know

Every industry uses terms that are unique to what they do and/or produce. A lug of peaches – why not simply a box? Hosting a soiree – it’s just a party. The print industry is no different. Gutter? Die? PMS? (not what you think) Yep, printing has some doozies. Knowing correct printing terms will help you get the results you want, while understanding the process a little better.