July 2022 Newsletter
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Fargo, North Dakota based Design-Marketing agency. Skilled in: Web design and e-commerce, social media, video, branding, graphic design, photography and more.
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A ‘Press Release’ Defined
A ‘Press Release’ Defined You’ve heard the term and you’ve probably read one or two. If you’ve come to this article, you’re seeking the first step to writing one. You’ve come
How to order a custom Snapchat Filter
Get a custom Snapchat FilterBy Marta Fitzer.We’ve made designing Snapchat filters for engagement easy. Use our tool above to design your Snapchat filter and allow your guests to show off your
Writing your first [good] blog
Writing your first [good] blog You’ve been assigned to write a blog. Or maybe you’ve read some book that said: “You need to start blogging for your [small business].”Whether it was
How to write a thank you card
How to write a thank you cardConsumer trend research and small business owners have highlighted the essential business practice of thanking your customers, clients and consumers. We’ve documented some of
Power of Thank You Cards
Power of Thank You CardsThe power behind something simple: Saying “Thank You.”By Andrew J. YoungIf it were up to your parents, they may have been some of the first words
Storytelling
https://www.youtube.com/watch?v=_nEPlDCvcfk&feature=youtu.be10MM StorytellingBy Jack Winders.Think of your best friend. Think of your mom. Now think of your dad or even your favorite company or brand. Think of how you explain those
Speaking in Sound Bites
https://www.youtube.com/watch?v=NEsHRbslZJY10MM Speaking in Sound BitesBy Jack Winders.The 10 minute multitask visited with West Hollywood based freelance director, Uri Gal-Ed for his insights and experiences on a tool he believes every representative of
Writing A Press Release
You Need to Write a Press Release. We’ve Made It Easy. Here’s How.You came needing to learn how to write a press release (or refresh your memory). If you’ve come
Google Ads: A Definition You Can Understand
GOOGLE ADS: WTFGoogle Ads are something you see every day. You probably even saw a couple before you clicked on whatever brought you here. You’re probably curious now. Let’s test
Google Ads: Quality Scores (In Layman Terms)
If learning more about quality scores is what you are after, you have come to the right place, so keep on reading.In an earlier blog, we touched on Google Ads, giving
Google Ads: Bidding Break-Down
Confusing as Google Ads may seem, they are a valuable tool and will increase the online presence of any company. For many, purchasing Google Ads is unfamiliar territory. Purchasing a
Creating Impact: The 6 principles
By: Jack WindersIn what marks the first international edition of the 10-Minute Multitask, we were fortunate enough to catch up with marketing and branding expert, Lisa Genevese in beautiful Calgary, Alberta. With
Facebook Cover Video: The how to
Facebook cover photos are like Hinge profiles. You want them to be attractive and represent up-to-date photos. First impressions are everything, and staying on top of of the latest updates and
Using Words to Create Impact In Storytelling/Branding/Marketing
https://www.youtube.com/watch?v=uOQKGVUUWUU&feature=youtu.beBy Jack Winders.Take a moment and think of profound song lyric. Or your favorite poem, passage or verse. A sound bite that made you stop and listen, or a company slogan that
Creating a Blog Post Using WordPress
HOW TO CREATE A BLOG POST ON WORDPRESSBy Jonathan Calix.This is a short tutorial of how to create blog postings on your website, from the beginning to the end. Follow
5 Questions with Abovo Founder, Andrew Young
By Nate Mickelberg | Fargo Inc | Spot Light MediaQ1: The disruptive nature of Millennials across a variety of industries is well documented. How are they affecting the marketing space?Andrew Young: “I always
5 Keys for a [great] First Impression
OUR TOP 5 KEYS: FIRST IMPRESSIONS“First impressions are everything.” You have heard this expression and for good reason, because often times, that is the case. According to the Association for Psychological
Facebook to change. Again.
Facebook will change (again) in 2018 and it’s something businesses, brands and marketers need to know about.As a digital marketing company, one of mediums we assist nearly 100% of our
Practicing Sound Bites
We’ve had him before and we are lucky to have him with us again. The 10 Minute Multitask welcomes back West Hollywood based freelance director, Uri Gal-Ed who joined us on an earlier episode to
7 RULES OF MARKETING
Marketing is expensive. It takes time. As new technology and platforms emerge daily, it’s difficult to keep up. At Abovo, we get it. It’s not easy; however, it’s what we do best.
3 Rules for Graphic Design by Graphic Designers
https://www.youtube.com/watch?v=aU7dOXfX-zw10MM: 3 Graphic Design Rules to FollowThe world of graphic design can be an intimidating place to venture for those who may not have much experience with the art. Between
Team Abovo Claims First Gold ADDY Award
Fargo North Dakota, February 23, 2018, Abovo received its first “Gold” Addy award at the Annual American Advertising (AAF) Awards for North Dakota held in Fargo.The AAF’s annual award program honors excellence in
Bringing Our Office Wall to Life
As you stroll through Downtown Fargo (home to Team Abovo!) you’ll immediately notice the number of storefronts coming to life.Stabo Scandinavian Imports, a tenant in West Acres Mall for more than 45
Abovo + Fuze Entertainment Collaborate for Breast Cancer Awareness Month
[vc_row][vc_column][vc_column_text] Fuze Entertainment and Abovo launch campaign to “bring light” to National Breast Cancer Awareness Month Team Abovo recently collaborated with our friend and fellow Fargo-based business, Fuze Entertainment to turn our
Airbnb City Guide: Fargo
This guide, created by locals, is your tool and resource to - properly - discover Fargo, North Dakota and the charm it has to offer. If you are an Airbnb
Engage With Giveaways
We love giving away fun things in front of our Downtown Fargo storefront every month. Look at these dog treats we left for our furry neighbors.
Showing off your Brand
by Andrew J. Young • February 1, 2019 Living in today’s era of constant technological development and speedy diffusion of information and news is exciting. For marketers, the tools and platforms technology has built
We’re on Spotify (and you can be, too)!
Abovo is excited to offer a new service and platform: Internet radio ad buying. As a recognized Spotify ad buyer and with an audio studio located in our downtown Fargo
Abovo Takes Home the Gold and Silver at the 2019 ADDY Awards
Abovo recently received awards for producing four of North Dakota’s top 2018 marketing and advertising campaigns. The awards, referred to as “ADDYs,” were given by the American Advertising Federation at
Writing a Great Audio Script for Spotify & Radio
For years, the ads people like you and I would hear on platforms like Spotify and Pandora have come from large national brands with marketing pockets deep enough to utilize
24/7 Branding
People ask us what we do at Abovo and this is our answer. 24/7 Branding, a parody set to Bruno Mars’ 24K Magic highlights the world of marketing, advertising and the skills needed to be present in them.
1 headshot. 8 uses.
We used a single headshot to show how you can create 8 different pieces.
Every Super Bowl Logo
Every Super Bowl logo since 1967 in one place. Which is your favorite?
Bell Insurance’s 70-ft Wall Mural
Applied to the North wall of the historic Fargo Theatre, located in the heart of downtown Fargo.
Teach Ag Day North Dakota Classroom Posters
Team Abovo’s challenge to create North Dakota classroom posters for the National Teach Ag Day campaign.
Wimmer’s “Grease” Print Ad
The use of clever copy writing to make a local jeweler stand out.
Daily’s Market, Building a Brand
Team Abovo worked with store owners Than and Charlotte Young to bring a new store, and new brand, to life on Broadway.
Direct Mailers With a (literal) Pop!
North Dakota-based real estate brokerage, Hatch Realty, needed to capture the attention of potential home sellers.
How Sweet It Is! Duchessa Gelato Packaging
Team Abovo tackles creating a pint package design as sweet as farm fresh, small batch gelato.
Our Award-Winning Pop Culture Campaign
Team Abovo executed a campaign for Hatch Reality that took advantage of the hype around the season 8 premiere of HBO’s iconic series Game of Thrones.
6 Different Headshots & Styles
Team Abovo put together a list, including the setup, of six different styles of headshots. From casual, to formal, to unexpected find the right look and stick with it!
Print Terms to Know
Every industry uses terms that are unique to what they do and/or produce. A lug of peaches – why not simply a box? Hosting a soiree – it’s just a party. The print industry is no different. Gutter? Die? PMS? (not what you think) Yep, printing has some doozies. Knowing correct printing terms will help you get the results you want, while understanding the process a little better.
Web Terms to Know
Every industry uses terms that are unique to what they do and/or produce. Web development, design and maintenance are no different. Cloudflare? Host? Footer? Yep, this part of our industry has quite a few that can seem overwhelming. Knowing the meaning of some of these terms (and how they connect!) will help you understand the process and how they apply to you, your business or your work.
June 2022 Newsletter
Printing is everywhere around us. From labels on product packaging, to street signs, to envelopes, we’re willing to bet that every one of you has a printed item within sight right now. And there’s a pretty good chance that you’ll be printing something within this next month yourself. With so many different items in this robust industry, we found it helpful to create a guide to some of our frequently used terms.
July 2022 Newsletter
This month we’re celebrating one of our clients on their incredible achievement. Kokada, a coconut-based food product, was named a winner in the 2022 Good Housekeeping Health Snack Awards. Their Original flavor was one of only seven recognized spreads (out of a whopping 5,300 total submissions)!
August 2022 Newsletter
In the four years it has been on display, our ‘Postcard Mural’ in Roberts Alley has become a downtown Fargo icon. Originally installed merely as a way for us to test an outdoor vinyl product, we were delighted to see this artwork showing up in photos, Instagram feeds, walking tour maps and downtown brochures.
September 2022 Newsletter
There’s no question that websites are an important part of our world. Businesses, manufacturers, groups, causes, towns, you name it and it likely has a website or online presence. We all use websites every day – but, unless you work with a website directly, do you really know the terms used in the industry?
October 2022 Newsletter
There’s no question that your online presence is important. What does your current website say about you? Whether you’re adding functionality or refreshing a look, an online audit is an important step in keeping your website aligned with your brand.
November 2022 Newsletter
Gift giving is something we love to do at Abovo. We take great pride in curating surprises for (or on behalf of) others. So, what is the secret to finding that special something? For us, bright copy is the right copy.
Great Work: A Volkswagen Campaign
Many marketing and advertising professionals define Volkswagen’s “Think Small” campaign as the gold standard and it still influences much of the marketing we consumers see today. This is the ad campaign that arguably, set the bar for copywriters and print advertising, and set it high.