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Featured Project

Fargo Fresh Soap Packaging & Brand Design

ABOUT DAILY’S MARKET

Daily’s Market is a small grocery and convenience store located in the heart of downtown Fargo, North Dakota. This local favorite serves a diverse crowd, including downtown residents, workers and tourists. Known for its unique offerings, the market proudly celebrates all things Fargo with a selection of custom products that capture the city’s spirit.

SERVICES WE PROVIDED

Package Design

Photography

Shopify Support

Website Development & Maintenance

Product Procurement

Print Production

THE CHALLENGE

When Daily’s Market discovered an incredible pine-scented soap they knew they had to sell, they turned to Team Abovo to bring their vision to life. Our mission: create a brand, name, and packaging that felt as timeless and iconic as the soap itself.

THE SOLUTION

The result? Fargo Fresh Soap—a co-branded product that doesn’t just sell soap, but also tells a story. Our scope of work to execute this project:

Naming: We crafted the name Fargo Fresh to evoke a sense of local pride and freshness while feeling like something that’s been around since 1890.

Branding: Designed to reflect a heritage brand, Fargo Fresh looks like it’s been a household name for generations, rooted in bold North Dakota swagger.

Copywriting: We wrote clever, cheeky packaging copy that adds personality, charm, and a touch of humor to the product.

Packaging Design: From the vintage typography to subtle details like the etched phrases on the bar of soap itself, the design captures the rustic elegance of Fargo and the cozy nostalgia of the soap’s pine scent.

Flaps designed. Every surface received unique attention.
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Witty engravings: Fun messages etched into each bar.
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Hours of design and illustration.
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ABOUT THE PROJECT

Fargo Fresh Soap is now proudly sold at Daily’s Market, offering a premium, co-branded product that’s as much a giftable item as it is a daily essential. With its fresh, piney aroma and timeless packaging, Fargo Fresh has become a standout product that feels right at home on the shelves of this downtown Fargo staple. Fun Details: On the Soap Bars: We laser-etched fun sayings onto the soap itself. You’re greeted with lines like, “For the parts of you that only soap should touch,” adding a playful and unexpected element. Heritage Feel: The branding and packaging design intentionally nod to classic soap brands of the past, blending nostalgia with modern creativity. Cheeky Copy: With phrases like “Lather, rinse, own the day” and “This isn’t just soap—it’s a breath of North Dakota swagger,” every word builds the Fargo Fresh story.

Click here to try this soap for yourself!

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