When FCCU came to us with this project, their only instruction was “We want this campaign to be bold and fun.” Part of creative process included a visit to their corporate headquarters to brainstorm with their marketing and leadership team. Many ideas were shared and discussed. Team Abovo and FCCU all agreed utilizing FCCU team members by showing them each celebrating in unique and different ways fit their brand, voice and effectively delivered the message. The slogan and theme was designed for use on multiple platforms and mediums, resulting in a cohesive campaign no matter where it touched consumers.