3D modeling is the process of creating three-dimensional representations of an object or a surface. 3D models are made using computer-based 3D modeling software. Modern technology has allowed us to create 3D models that are nearly indistinguishable from the actual products. Once a product or space is created as a 3D object or in a 3D space, the opportunities are endless. It’s a truly versatile medium useful for a variety of applications on many different types of platforms. As marketers, creating 3D objects allows us to “take” photos in scenes and locations not readily available, animate products to make attention-grabbing videos for digital ads, and quickly get new product images when packaging changes (like wine labels!).
You sell a product that often changes and/or your product requires a massive amount of images for social media engagement, email campaigns, your e-commerce platform, sell sheets and more. Photoshoots are not only time-consuming, but it’s a challenge to predict and project every image you might need in the future.
Create 3D models of your products and give yourself extreme flexibility while saving money by reducing the costs of time-consuming and elaborate photoshoots. Benefits of 3D models:
1. Easily update labels on packaging that changes frequently. Examples: Wine labels, coffee bean packaging, beer cans and bottles
2. Set your products in almost any scene or location, even those that are logistically difficult to recreate. Examples: Place a bottle of beer on top of an ice-capped mountain or place your fruit dip on a boat in the Caribbean
3. Give customers and guests a sense of layout with 3D models of your space. Examples: Hotel rooms, resort properties, event venues
4. Create animated videos highlighting features customers may not otherwise be able to see. Examples: Show the components inside a computer or vehicle