NEWS

Nothing in life is free. Not water. Not Wi-Fi. Not even air in one city (but hey, at least they have thneeds).

A name is how people remember you. How they find you. How they talk about you when you are not in the room. It sets expectations before anyone clicks your website or walks through the door. It carries your story, whether you planned it that way or not.

You only get one first impression, and your logo is usually the one making it. If it feels awkward, outdated, or a little off, people notice. Think limp handshake energy.

Not every brand needs a full-blown identity overhaul. Sometimes you don’t have to toss the whole wardrobe, you just need to swap the hoodie for a blazer. That’s the magic of a brand refresh.

Bills. Work. Raising kids. Trying to be funny for newsletters. Life is filled with things that challenge us every day. But getting medical advice? That shouldn’t be one of them.

This month, we’re putting the spotlight on some of our recent work with Radiant Homes, a team known for building creative, thoughtful, and dream-worthy homes. They’ve always had the craftsmanship and vision. Now, thanks to us, they’ve got a brand that shines just as bright (yes, pun intended).

When the Center for Plastic Surgery in Fargo decided it was time for a new website, they quickly realized that not only did their site need a refresh, their brand needed one too.

Porterfield Place isn’t your average short-term rental; it’s got history, character, and now a look that spells out “FARGO” in ways that make you look twice. Some letters are obvious. Others are hidden in the walls’ rhythm.

They had a new brand anthem. We made it real. Because, like they say, pics or it didn’t happen.

We know—it’s still summer. But here at Abovo, we’re already elbows-deep in ribbons, tissue, and creative ideas for the holidays.

If you’ve ever opened ChatGPT, typed something in, and thought, “…that’s not what I meant,” you’re not alone. AI isn’t magic. It’s a mirror. The quality of what you get out depends on what you put in.

At Team Abovo, we helped bring Max’s vision to life by designing a layout that complements the enchanting artwork and creates an immersive reading experience. From crafting each page to finding the perfect vendor for a durable hardcover, every detail was meticulously planned.

Breaking into a new market is no small feat—especially one as competitive (and regulated) as Minnesota’s cannabis industry. Ohnstad Twichell, experts in cannabis law, needed a way to stand out, make an unforgettable first impression, and position themselves as the go-to legal team.

For Team Abovo, this project was a dream come true. While we’ve successfully crafted numerous large murals before, creating repeating patterns and textures for custom wallpaper was an entirely new and exciting challenge.

When Daily’s Market discovered a pine-scented soap that stood out from the rest, they knew it needed more than a shelf spot—it needed a story. That’s where Team Abovo came in.

As we kick off 2025, Team Abovo is giving you five fixes for a better brand—things every business should be doing to look more polished and professional.

Creating customized gifts like these is one of our favorite services to offer. So, when Nordic Inspections asked us to craft a beer label that would reflect their bold approach to property inspections, we got to work.

We love helping businesses discover their true identity through creative naming and rebranding workshops. Whether starting fresh, renaming, or refreshing, our structured approach leads clients on a journey to uncover the ideal brand identity.

What’s the secret ingredient to a brand that stands out? Just like a beloved dish at family gatherings like Than Young’s Knoephla Soup (my dad), the perfect blend of strategy, design and storytelling is key to creating a brand that resonates and keeps people coming back for more.

Custom websites offer tailored solutions to unique business challenges, transforming potential obstacles into opportunities for growth. Discover how Annex leveraged this approach to overcome a major hurdle in the short-term rental market.

We put together a blog showcasing one of Team Abovo’s favorite – and completely free – tool, Google Lighthouse. This powerful tool provides incredibly useful insight and information on your website’s quality by auditing it based on performance, accessibility, best practices, and SEO.

Now that it’s July, we at Abovo are already immersed in holiday plans. Developing personalized and special gifts, whether for ourselves or our clients, is one of our favorite things to do.

At Team Abovo, we live and breathe cohesive brand identities, working with them day in and day out. That’s why we’re eager to share our insights on crafting a foundational yet comprehensive brand style guide.

This month, we’re excited to shine the spotlight on a project we’ve been brewing up with Paddlefish Brewing Co. in St. Peter, MN.

Creating a brand is like planning a great party – every detail matters! Nowadays, everyone and everything seems to be jumping on the branding bandwagon, and it’s fantastic.

In the ever-expanding realm of AI, it has become an incredibly useful tool for many different industries and roles. It’s very likely you’ve begun using (as we have, too!) and if not, you will be soon.

We’re excited to share the latest success story from Abovo – our recent collaboration with the Fargo-Moorhead Science Museum, where we’ve given their website a serious makeover.

In this vast world of do-it-yourself enthusiasts, where stores, TV networks and clubs are dedicated to various hobbies, we often find ourselves immersed in the joy of creating.

‘Tis the season of packages and presents, and among the tinsel and bows, there’s a little powerhouse that often goes unnoticed: the mighty QR code!

Picture the internet as a magical realm, a place where everyone can roam freely and comfortably, just like in our everyday lives. This enchanting concept is called digital accessibility.

Ever found yourself lost in the vast wilderness of the internet, only to stumble upon the dreaded 404 page? We’ve all been there, and it’s like accidentally taking a detour into the land of lost webpages.

Unfold the Magic: When it comes to print materials, there are lots of creative ways to carefully fold and artfully bind documents, brochures, and promotional content. It’s really helpful to

As a marketing company, we have the unique opportunity to not only tell the story of existing products and services, but also to sell the promise of opportunities that are yet to be built. This is an exciting and challenging aspect of our work, as it requires us to tap into the realm of possibility and create a vision of what will be.

An updated website played a pivotal role in transforming the way custom builder STV Racking showcased and sold their custom shelves and racking. With a fresh and user-friendly design, the website provided a visually stunning platform for potential customers to explore STV Racking’s offerings.

Video is a great instructional tool with the ability to create a rich and engaging storytelling experience. When Border States asked us for ideas to help to showcase their services around Schneider Electric’s FlexSeT product line, we leaned on the powerful tool of video.

Gift giving is something we love to do at Abovo. We take great pride in curating surprises for (or on behalf of) others. So, what is the secret to finding that special something? For us, bright copy is the right copy.

There’s no question that your online presence is important. What does your current website say about you? Whether you’re adding functionality or refreshing a look, an online audit is an important step in keeping your website aligned with your brand.

There’s no question that websites are an important part of our world. Businesses, manufacturers, groups, causes, towns, you name it and it likely has a website or online presence. We all use websites every day – but, unless you work with a website directly, do you really know the terms used in the industry?

Printing is everywhere around us. From labels on product packaging, to street signs, to envelopes, we’re willing to bet that every one of you has a printed item within sight right now. And there’s a pretty good chance that you’ll be printing something within this next month yourself. With so many different items in this robust industry, we found it helpful to create a guide to some of our frequently used terms.