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NORTH DAKOTA UNITED CAREER CONTRACT BENEFITS PACKAGING

ABOUT NORTH DAKOTA UNITED

North Dakota United (NDU) is the union organization for North Dakota educators and public employees. Its 11,500+ members work together to provide public education and public services to every citizen of North Dakota. NDU membership includes K-12 teachers, education support professionals, higher education faculty and staff, state, county and municipal employees, as well as students and retired workers who share a commitment to the improvement of the economic, personal and professional well-being of all North Dakotans.

SERVICES WE PROVIDED

Creative Copywriting

Graphic Design

3D Modeling

Animation

Campaign Theming

Product Packaging Design

The Challenge

North Dakota United, a public employee and educator union, needed a way to better communicate and tell the story of the benefit their members receive of contract negotiation assistance.

The Solution

Combine a household, well-known object (the Keurig coffee maker) with clever copywriting to illustrate different parts of a contract (coffee brews) a member might need help negotiating.

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unique designs (‘brews’) and copy created to imitate 
K-cups most popular brands
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unique 3D products digitally created for the overall campaign (see the others below!)
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percent of coffee drinkers in the US use a single-cup system

About the Project

The work completed for this project was part of a larger, overall campaign we created with North Dakota United, See what’s in store for you. The campaign utilizes multiple, familiar household objects to help educate the organization’s members on its benefits, helping them relate through application. Other products created included: Educator Multitool, NDU Special Formula, Legislative Loudspeaker and Prep Period Protector.

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