North Dakota United (NDU) is the union organization for North Dakota educators and public employees. Its 11,500+ members work together to provide public education and public services to every citizen of North Dakota. NDU membership includes K-12 teachers, education support professionals, higher education faculty and staff, state, county and municipal employees, as well as students and retired workers who share a commitment to the improvement of the economic, personal and professional well-being of all North Dakotans.
North Dakota United, a public employee and educator union, needed a way to better communicate and tell the story of the benefit their members receive of contract negotiation assistance.
Combine a household, well-known object (the Keurig coffee maker) with clever copywriting to illustrate different parts of a contract (coffee brews) a member might need help negotiating.