3D TERMS TO KNOW
Seasoned pros as well as complete newbies continue to discover new terms and techniques to learn in the exciting space of 3D modeling, especially as we continue to find new
Great Work: A Snickers Campaign
With the help of a trash-talking Betty White on Super Bowl Sunday, Snickers launched what quickly became a globally famous campaign, spanning 10+ years
Great Work: An Energizer Campaign
What keeps going and going longer than an Energizer battery? The Energizer Bunny ad campaign.
Great Work: A Budweiser Campaign
The idea behind the 1999 ‘‘Whassup?!’’ commercials was pretty simple. The original ‘‘Whassup True’’ ad featured four friends talking to each other on the phone and greeting each other with the phrase ‘‘Whassup?!’’
Great Work: A De Beers Campaign
The achievement of this campaign, and subsequently the birth of the modern engagement ring industry, illustrates what can happen when you choose to not market a product, but a feeling.
Great Work: An Old Spice Campaign
Two words completely changed the trajectory of Old Spice’s sales and would change their marketing for years to come. “Hello, Ladies!” This campaign thrived on knowing its target audience, capitalized on a comedic dialogue between males and females, and was a knockout when it comes to social engagement.
Great Work: A Burger King Campaign
In a world where “no artificial flavors” gets blasted in your face every two seconds by fast food chains, Burger King wanted to show “the beauty of no artificial preservatives.”
Great Work: A Volkswagen Campaign
Many marketing and advertising professionals define Volkswagen’s “Think Small” campaign as the gold standard and it still influences much of the marketing we consumers see today. This is the ad campaign that arguably, set the bar for copywriters and print advertising, and set it high.
Web Terms to Know
Every industry uses terms that are unique to what they do and/or produce. Web development, design and maintenance are no different. Cloudflare? Host? Footer? Yep, this part of our industry has quite a few that can seem overwhelming. Knowing the meaning of some of these terms (and how they connect!) will help you understand the process and how they apply to you, your business or your work.
Print Terms to Know
Every industry uses terms that are unique to what they do and/or produce. A lug of peaches – why not simply a box? Hosting a soiree – it’s just a party. The print industry is no different. Gutter? Die? PMS? (not what you think) Yep, printing has some doozies. Knowing correct printing terms will help you get the results you want, while understanding the process a little better.
6 Different Headshots & Styles
Team Abovo put together a list, including the setup, of six different styles of headshots. From casual, to formal, to unexpected find the right look and stick with it!
Our Award-Winning Pop Culture Campaign
Team Abovo executed a campaign for Hatch Reality that took advantage of the hype around the season 8 premiere of HBO’s iconic series Game of Thrones.
Direct Mailers With a (literal) Pop!
North Dakota-based real estate brokerage, Hatch Realty, needed to capture the attention of potential home sellers.
How Sweet It Is! Duchessa Gelato Packaging
Team Abovo tackles creating a pint package design as sweet as farm fresh, small batch gelato.
Daily’s Market, Building a Brand
Team Abovo worked with store owners Than and Charlotte Young to bring a new store, and new brand, to life on Broadway.
Wimmer’s “Grease” Print Ad
The use of clever copy writing to make a local jeweler stand out.
Teach Ag Day North Dakota Classroom Posters
Team Abovo’s challenge to create North Dakota classroom posters for the National Teach Ag Day campaign.
Bell Insurance’s 70-ft Wall Mural
Applied to the North wall of the historic Fargo Theatre, located in the heart of downtown Fargo.
Every Super Bowl Logo
Every Super Bowl logo since 1967 in one place. Which is your favorite?
1 headshot. 8 uses.
We used a single headshot to show how you can create 8 different pieces.
People ask us what we do at Abovo and this is our answer. 24/7 Branding, a parody set to Bruno Mars’ 24K Magic highlights the world of marketing, advertising and the skills needed to be present in them.
Writing a Great Audio Script for Spotify & Radio
For years, the ads people like you and I would hear on platforms like Spotify and Pandora have come from large national brands with marketing pockets deep enough to utilize
Abovo Takes Home the Gold and Silver at the 2019 ADDY Awards
Abovo recently received awards for producing four of North Dakota’s top 2018 marketing and advertising campaigns. The awards, referred to as “ADDYs,” were given by the American Advertising Federation at
Showing off your Brand
by Andrew J. Young • February 1, 2019 Living in today’s era of constant technological development and speedy diffusion of information and news is exciting. For marketers, the tools and platforms technology has built
Engage With Giveaways
We love giving away fun things in front of our Downtown Fargo storefront every month. Look at these dog treats we left for our furry neighbors.
Airbnb City Guide: Fargo
This guide, created by locals, is your tool and resource to – properly – discover Fargo, North Dakota and the charm it has to offer. If you are an Airbnb
Facebook Cover Video: The how to
Facebook cover photos are like Hinge profiles. You want them to be attractive and represent up-to-date photos. First impressions are everything, and staying on top of of the latest updates and
Team Abovo Claims First Gold ADDY Award
Fargo North Dakota, February 23, 2018, Abovo received its first “Gold” Addy award at the Annual American Advertising (AAF) Awards for North Dakota held in Fargo. The AAF’s annual award program honors excellence
3 Rules for Graphic Design by Graphic Designers
https://www.youtube.com/watch?v=aU7dOXfX-zw 10MM: 3 Graphic Design Rules to Follow The world of graphic design can be an intimidating place to venture for those who may not have much experience with the
7 RULES OF MARKETING
Marketing is expensive. It takes time. As new technology and platforms emerge daily, it’s difficult to keep up. At Abovo, we get it. It’s not easy; however, it’s what we do best.
Practicing Sound Bites
We’ve had him before and we are lucky to have him with us again. The 10 Minute Multitask welcomes back West Hollywood based freelance director, Uri Gal-Ed who joined us on an earlier episode to
5 Keys for a [great] First Impression
OUR TOP 5 KEYS: FIRST IMPRESSIONS “First impressions are everything.” You have heard this expression and for good reason, because often times, that is the case. According to the Association for
5 Questions with Abovo Founder, Andrew Young
By Nate Mickelberg | Fargo Inc | Spot Light Media Q1: The disruptive nature of Millennials across a variety of industries is well documented. How are they affecting the marketing space? Andrew Young:
Creating a Blog Post Using WordPress
HOW TO CREATE A BLOG POST ON WORDPRESS By Jonathan Calix. This is a short tutorial of how to create blog postings on your website, from the beginning to the
Using Words to Create Impact In Storytelling/Branding/Marketing
https://www.youtube.com/watch?v=uOQKGVUUWUU&feature=youtu.be By Jack Winders. Take a moment and think of profound song lyric. Or your favorite poem, passage or verse. A sound bite that made you stop and listen, or a company
Creating Impact: The 6 principles
By: Jack Winders In what marks the first international edition of the 10-Minute Multitask, we were fortunate enough to catch up with marketing and branding expert, Lisa Genevese in beautiful Calgary, Alberta.
Google Ads: Bidding Break-Down
Confusing as Google Ads may seem, they are a valuable tool and will increase the online presence of any company. For many, purchasing Google Ads is unfamiliar territory. Purchasing a
Google Ads: Quality Scores (In Layman Terms)
If learning more about quality scores is what you are after, you have come to the right place, so keep on reading. In an earlier blog, we touched on Google
Google Ads: A Definition You Can Understand
GOOGLE ADS: WTF Google Ads are something you see every day. You probably even saw a couple before you clicked on whatever brought you here. You’re probably curious now. Let’s
Writing A Press Release
You Need to Write a Press Release. We’ve Made It Easy. Here’s How. You came needing to learn how to write a press release (or refresh your memory). If you’ve
Speaking in Sound Bites
https://www.youtube.com/watch?v=NEsHRbslZJY 10MM Speaking in Sound Bites By Jack Winders. The 10 minute multitask visited with West Hollywood based freelance director, Uri Gal-Ed for his insights and experiences on a tool he believes
https://www.youtube.com/watch?v=_nEPlDCvcfk&feature=youtu.be 10MM Storytelling By Jack Winders. Think of your best friend. Think of your mom. Now think of your dad or even your favorite company or brand. Think of how
Power of Thank You Cards
Power of Thank You Cards The power behind something simple: Saying “Thank You.” By Andrew J. Young If it were up to your parents, they may have been some of
How to write a thank you card
How to write a thank you card Consumer trend research and small business owners have highlighted the essential business practice of thanking your customers, clients and consumers. We’ve documented some
Writing your first [good] blog
Writing your first [good] blog You’ve been assigned to write a blog. Or maybe you’ve read some book that said: “You need to start blogging for your [small business].”
How to order a custom Snapchat Filter
Get a custom Snapchat Filter By Marta Fitzer. We’ve made designing Snapchat filters for engagement easy. Use our tool above to design your Snapchat filter and allow your guests to show
A ‘Press Release’ Defined
A ‘Press Release’ Defined You’ve heard the term and you’ve probably read one or two. If you’ve come to this article, you’re seeking the first step to writing one.