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Web Terms to Know

Every industry uses terms that are unique to what they do and/or produce. Web development, design and maintenance are no different. Cloudflare? Host? Footer? Yep, this part of our industry has quite a few that can seem overwhelming. Knowing the meaning of some of these terms (and how they connect!) will help you understand the process and how they apply to you, your business or your work.

Print Terms to Know

Every industry uses terms that are unique to what they do and/or produce. A lug of peaches – why not simply a box? Hosting a soiree – it’s just a party. The print industry is no different. Gutter? Die? PMS? (not what you think) Yep, printing has some doozies. Knowing correct printing terms will help you get the results you want, while understanding the process a little better.

6 Different Headshots & Styles

Team Abovo put together a list, including the setup, of six different styles of headshots. From casual, to formal, to unexpected find the right look and stick with it!

Our Award-Winning Pop Culture Campaign

Team Abovo executed a campaign for Hatch Reality that took advantage of the hype around the season 8 premiere of HBO’s iconic series Game of Thrones.

Direct Mailers With a (literal) Pop!

North Dakota-based real estate brokerage, Hatch Realty, needed to capture the attention of potential home sellers.

How Sweet It Is! Duchessa Gelato Packaging

Team Abovo tackles creating a pint package design as sweet as farm fresh, small batch gelato.

Daily’s Market, Building a Brand

Team Abovo worked with store owners Than and Charlotte Young to bring a new store, and new brand, to life on Broadway.

Wimmer's "Grease" Ad

Wimmer’s “Grease” Print Ad

The use of clever copy writing to make a local jeweler stand out.

Teach Ag Day North Dakota Classroom Posters

Team Abovo’s challenge to create North Dakota classroom posters for the National Teach Ag Day campaign.

Andrew at Fargo Downtown Mural Art

Bell Insurance’s 70-ft Wall Mural

Applied to the North wall of the historic Fargo Theatre, located in the heart of downtown Fargo.

Every Super Bowl Logo

Every Super Bowl logo since 1967 in one place. Which is your favorite?

1 headshot. 8 uses.

We used a single headshot to show how you can create 8 different pieces.

24/7 Branding

People ask us what we do at Abovo and this is our answer. 24/7 Branding, a parody set to Bruno Mars’ 24K Magic highlights the world of marketing, advertising and the skills needed to be present in them.

Writing a Great Audio Script for Spotify & Radio

For years, the ads people like you and I would hear on platforms like Spotify and Pandora have come from large national brands with marketing pockets deep enough to utilize

ABOVO ADDY AWARDS | ADDY AWARD WINNER FARGO NORTH DAKOTA

Abovo Takes Home the Gold and Silver at the 2019 ADDY Awards

Abovo recently received awards for producing four of North Dakota’s top 2018 marketing and advertising campaigns. The awards, referred to as “ADDYs,” were given by the American Advertising Federation at

Showing off your Brand

by Andrew J. Young • February 1, 2019 Living in today’s era of constant technological development and speedy diffusion of information and news is exciting. For marketers, the tools and platforms technology has built

Engage With Giveaways

We love giving away fun things in front of our Downtown Fargo storefront every month. Look at these dog treats we left for our furry neighbors.

Airbnb City Guide: Fargo

This guide, created by locals, is your tool and resource to – properly – discover Fargo, North Dakota and the charm it has to offer. If you are an Airbnb

Facebook Cover Video: The how to

Facebook cover photos are like Hinge profiles. You want them to be attractive and represent up-to-date photos. First impressions are everything, and staying on top of of the latest updates and

Team Abovo Claims First Gold ADDY Award

Fargo North Dakota, February 23, 2018, Abovo received its first “Gold” Addy award at the Annual American Advertising (AAF) Awards for North Dakota held in Fargo. The AAF’s annual award program honors excellence

3 Rules for Graphic Design by Graphic Designers

https://www.youtube.com/watch?v=aU7dOXfX-zw 10MM: 3 Graphic Design Rules to Follow The world of graphic design can be an intimidating place to venture for those who may not have much experience with the

Practicing Sound Bites

We’ve had him before and we are lucky to have him with us again. The 10 Minute Multitask welcomes back West Hollywood based freelance director, Uri Gal-Ed who joined us on an earlier episode to

5 Keys for a [great] First Impression

OUR TOP 5 KEYS: FIRST IMPRESSIONS “First impressions are everything.” You have heard this expression and for good reason, because often times, that is the case. According to the Association for

5 Questions with Abovo Founder, Andrew Young

By Nate Mickelberg | Fargo Inc | Spot Light Media Q1: The disruptive nature of Millennials across a variety of industries is well documented. How are they affecting the marketing space? Andrew Young:

Creating a Blog Post Using WordPress

HOW TO CREATE A BLOG POST ON WORDPRESS By Jonathan Calix. This is a short tutorial of how to create blog postings on your website, from the beginning to the

Using Words to Create Impact In Storytelling/Branding/Marketing

https://www.youtube.com/watch?v=uOQKGVUUWUU&feature=youtu.be By Jack Winders. Take a moment and think of profound song lyric. Or your favorite poem, passage or verse. A sound bite that made you stop and listen, or a company

Creating Impact: The 6 principles

By: Jack Winders In what marks the first international edition of the 10-Minute Multitask, we were fortunate enough to catch up with marketing and branding expert, Lisa Genevese in beautiful Calgary, Alberta.

Google Ads: Bidding Break-Down

Confusing as Google Ads may seem, they are a valuable tool and will increase the online presence of any company. For many, purchasing Google Ads is unfamiliar territory. Purchasing a

Google Ads: Quality Scores (In Layman Terms)

If learning more about quality scores is what you are after, you have come to the right place, so keep on reading. In an earlier blog, we touched on Google

Google Ads: A Definition You Can Understand

GOOGLE ADS: WTF Google Ads are something you see every day. You probably even saw a couple before you clicked on whatever brought you here. You’re probably curious now. Let’s

Writing A Press Release

You Need to Write a Press Release. We’ve Made It Easy. Here’s How. You came needing to learn how to write a press release (or refresh your memory). If you’ve

Speaking in Sound Bites

https://www.youtube.com/watch?v=NEsHRbslZJY 10MM Speaking in Sound Bites By Jack Winders. The 10 minute multitask visited with West Hollywood based freelance director, Uri Gal-Ed for his insights and experiences on a tool he believes

Storytelling

https://www.youtube.com/watch?v=_nEPlDCvcfk&feature=youtu.be 10MM Storytelling By Jack Winders. Think of your best friend. Think of your mom. Now think of your dad or even your favorite company or brand. Think of how

Power of Thank You Cards

Power of Thank You Cards The power behind something simple: Saying “Thank You.” By Andrew J. Young If it were up to your parents, they may have been some of

How to write a thank you card

How to write a thank you card Consumer trend research and small business owners have highlighted the essential business practice of thanking your customers, clients and consumers. We’ve documented some

Writing your first [good] blog

Writing your first [good] blog You’ve been assigned to write a blog. Or maybe you’ve read some book that said: “You need to start blogging for your [small business].”

A ‘Press Release’ Defined

A ‘Press Release’ Defined You’ve heard the term and you’ve probably read one or two. If you’ve come to this article, you’re seeking the first step to writing one.

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