The idea behind the 1999 ‘‘Whassup?!’’ commercials was pretty simple. The original ‘‘Whassup True’’ ad featured four friends talking to each other on the phone and greeting each other with the phrase ‘‘Whassup?!’’ The answer ‘‘Watching the game, Having a Bud’’ was met with ‘‘True, true,’’ on the other side of the line before the conversation was joined by others escalating into a series of ‘‘Whassups?!’’ To the surprise of its creators, the internet took the campaign and ran with it. Within months of its release, the internet was flooded with parodies featuring movie superheroes, people in the news and other random settings and variations all greeting each other with the signature ‘‘Whassup?!’’ The phrase became so popular that it turned into a common greeting and made its way into pop culture. As a result of its popularity, the campaign won major industry awards in its original form as well as its later versions running until 2001.