Abovo recently received awards for producing four of North Dakota’s top 2018 marketing and advertising campaigns. The awards, referred to as “ADDYs,” were given by the American Advertising Federation at their 2019 awards ceremony in Fargo on February 22. Each year, the North Dakota ADDY Awards recognize Silver and Gold marketing and advertising campaigns across the state; hundreds of submissions are received annually. Gold ADDY awards are sent to Minneapolis, MN for district judging.
This year, we received a total of four ADDY Awards comprised of one Gold ADDY and three Silver ADDYs.
Gold
Award – “Engagement Packet” for Client Wimmer’s
A Gold ADDY was awarded for our “Engagement Packet” created for Fargo-based jeweler, Wimmer’s. The ongoing direct mail campaign with digital layering consists of a custom designed packet that is sent to newly-engaged couples and features a special surprise for the couple placed at the end of the packet.
“This campaign has been incredible to work on throughout the past year,” says Jennifer Hicks, Account Manager here at Abovo. “The surprise ending to these packets is really charming and it’s been really neat to see the reactions of customers.”
Abovo was also awarded three Silver ADDYs for our work with the North Dakota FFA Foundation, The Bunker and for a self-promotional holiday gift.
Silver – “I Can. We Will.” for Client, North Dakota FFA Foundation
A Silver ADDY was awarded to Abovo in the category of digitally altered photography for our piece titled, “I Can. We Will.” This project consisted of photographing and combining several individual studio photos into one final image depicting the North Dakota FFA State Officers standing in a field at sunset and featured imagery unique to the values, skills, and experiences promoted by the nonprofit organization.
“I Can. We Will.” for client North Dakota FFA Foundation earned a silver ADDY in the category of Digitally Altered Photography.
Silver
– “Roles Reversed” for Client, The Bunker
Abovo received a Silver ADDY for our photograph, “Roles Reversed” done for The Bunker.
Silver
– “Shout Out” Self-Promotional
Abovo received a Silver Addy in the category of self-promotion for our holiday gift, “Shout Out.” The gift was inspired by the memory and recognition game, “Spot It,” and was adapted to feature imagery from our clients, team members and the state of North Dakota. Elements taken into consideration for this piece included graphic design, packaging, and virtual reality integration.
“We are so proud and thankful to be able to work with incredible clients and friends every day,” says Andrew Young, Creative Director. “To be recognized for the hard work our team has done over the past year is a great honor, and we are very grateful to have the trust of our clients to create really unique and special campaigns.”
