Started in the 1980s by father and son Primo and Pacifico Meschini, this family-owned vineyard is nestled in one of the world’s most premier growing regions for Malbec and Cabernet: Mendoza, Argentina. Over the years, Famiglia Meschini has grown to offer dozens of wine varieties coming from the grapes of two of its vineyards located in Agrelo and San Carlos, Mendoza. With family and relationships a high priority to Famiglia Meschini, they developed the ‘Mark’ series: A special Cabernet Sauvignon celebrating their strong connection to family in Fargo, North Dakota.
It didn’t take our creative copywriters long to realize there’s a little bit of Argentina right in the middle of f(ARG)o! By identifying what we wanted to say, we then focused on how we’d like to say it. The Fargo Theatre marquee in downtown Fargo is a well-recognized and loved landmark. By cropping the sign to trim the F and O slightly at the top and bottom, we allow the ARG in Fargo to stand out. The product name, A Taste of Argentina, was added to the negative space to balance the label’s content. Special gloss coatings, a color-matched wax seal and gold foiling help this bottle (literally) shine and stand out amongst the bottles it’s displayed beside.