How to write a thank you cardConsumer trend research and small business owners have highlighted the essential business practice of thanking your customers, clients and consumers. We’ve documented some of
https://www.youtube.com/watch?v=_nEPlDCvcfk&feature=youtu.be10MM StorytellingBy Jack Winders.Think of your best friend. Think of your mom. Now think of your dad or even your favorite company or brand. Think of how you explain those
https://www.youtube.com/watch?v=NEsHRbslZJY10MM Speaking in Sound BitesBy Jack Winders.The 10 minute multitask visited with West Hollywood based freelance director, Uri Gal-Ed for his insights and experiences on a tool he believes every representative of
By: Jack WindersIn what marks the first international edition of the 10-Minute Multitask, we were fortunate enough to catch up with marketing and branding expert, Lisa Genevese in beautiful Calgary, Alberta. With
https://www.youtube.com/watch?v=uOQKGVUUWUU&feature=youtu.beBy Jack Winders.Take a moment and think of profound song lyric. Or your favorite poem, passage or verse. A sound bite that made you stop and listen, or a company slogan that
By Nate Mickelberg | Fargo Inc | Spot Light MediaQ1: The disruptive nature of Millennials across a variety of industries is well documented. How are they affecting the marketing space?Andrew Young: “I always
OUR TOP 5 KEYS: FIRST IMPRESSIONS“First impressions are everything.” You have heard this expression and for good reason, because often times, that is the case. According to the Association for Psychological
https://www.youtube.com/watch?v=aU7dOXfX-zw10MM: 3 Graphic Design Rules to FollowThe world of graphic design can be an intimidating place to venture for those who may not have much experience with the art. Between
Fargo North Dakota, February 23, 2018, Abovo received its first “Gold” Addy award at the Annual American Advertising (AAF) Awards for North Dakota held in Fargo.The AAF’s annual award program honors excellence in
[vc_row][vc_column][vc_column_text] Fuze Entertainment and Abovo launch campaign to “bring light” to National Breast Cancer Awareness Month Team Abovo recently collaborated with our friend and fellow Fargo-based business, Fuze Entertainment to turn our
by Andrew J. Young • February 1, 2019 Living in today’s era of constant technological development and speedy diffusion of information and news is exciting. For marketers, the tools and platforms technology has built
Abovo recently received awards for producing four of North Dakota’s top 2018 marketing and advertising campaigns. The awards, referred to as “ADDYs,” were given by the American Advertising Federation at
People ask us what we do at Abovo and this is our answer. 24/7 Branding, a parody set to Bruno Mars’ 24K Magic highlights the world of marketing, advertising and the skills needed to be present in them.
Every industry uses terms that are unique to what they do and/or produce. A lug of peaches – why not simply a box? Hosting a soiree – it’s just a party. The print industry is no different. Gutter? Die? PMS? (not what you think) Yep, printing has some doozies. Knowing correct printing terms will help you get the results you want, while understanding the process a little better.
Every industry uses terms that are unique to what they do and/or produce. Web development, design and maintenance are no different. Cloudflare? Host? Footer? Yep, this part of our industry has quite a few that can seem overwhelming. Knowing the meaning of some of these terms (and how they connect!) will help you understand the process and how they apply to you, your business or your work.
Printing is everywhere around us. From labels on product packaging, to street signs, to envelopes, we’re willing to bet that every one of you has a printed item within sight right now. And there’s a pretty good chance that you’ll be printing something within this next month yourself. With so many different items in this robust industry, we found it helpful to create a guide to some of our frequently used terms.
This month we’re celebrating one of our clients on their incredible achievement. Kokada, a coconut-based food product, was named a winner in the 2022 Good Housekeeping Health Snack Awards. Their Original flavor was one of only seven recognized spreads (out of a whopping 5,300 total submissions)!
In the four years it has been on display, our ‘Postcard Mural’ in Roberts Alley has become a downtown Fargo icon. Originally installed merely as a way for us to test an outdoor vinyl product, we were delighted to see this artwork showing up in photos, Instagram feeds, walking tour maps and downtown brochures.
There’s no question that websites are an important part of our world. Businesses, manufacturers, groups, causes, towns, you name it and it likely has a website or online presence. We all use websites every day – but, unless you work with a website directly, do you really know the terms used in the industry?
There’s no question that your online presence is important. What does your current website say about you? Whether you’re adding functionality or refreshing a look, an online audit is an important step in keeping your website aligned with your brand.
Gift giving is something we love to do at Abovo. We take great pride in curating surprises for (or on behalf of) others. So, what is the secret to finding that special something? For us, bright copy is the right copy.
Many marketing and advertising professionals define Volkswagen’s “Think Small” campaign as the gold standard and it still influences much of the marketing we consumers see today. This is the ad campaign that arguably, set the bar for copywriters and print advertising, and set it high.