Less is More
Sometimes a big career path doesn’t have to mean a big move, a big expense, or a big leap of faith. That’s the idea behind the Less is More campaign we created for the North Dakota Dental Foundation (NDDF).
NDDF came to us with a unique challenge, to shine a spotlight on dental assisting and dental hygiene, two essential but often overlooked careers. With more than 400 dental offices across the state relying on these roles, they’re the backbone of patient care. Even better, training for both careers is available right here in North Dakota and Clay County, MN. That means no need to relocate, no four-year degree, and no massive expense, just a clear path to a rewarding, people-focused career close to home.
Our job was to bring this message to life. We designed bold,
approachable materials that stand out and start conversations. From booklets and postcards packed with career benefits, to posters for schools and banners for dental offices, every piece was built to capture attention and inspire action.
Curious about the full story behind Less is More? Read more here.
ABOVO NEWS
A Tiny Award for a Big Impact
We created a baby bison sticker for ND FFA to help celebrate the ag teachers who make a difference every day.
First Day of Kindergarten, but Make It Creative
Kiara’s lunch was almost too cute to eat. Tell us your mom’s creative without telling us your mom’s creative. Have a great school year!
An Unexpected Office Purchase
Andrew bought Dolly Parton’s perfume. And yes, we smelled it.
POCKET TRIVIA
Globally, what percentage of people are looking for a new job in 2026?
See Answer Below ⬇️
CLIENT HIGHLIGHT
North Dakota Dental Foundation
Industry: Nonprofit / Oral Health
Website: nddental.org
Answer: 52%
