That said, variation in blog post length is useful as well. Some posts do their job in fewer words, others in more. Being consistent and engaging is more important than reaching a specific word count.

A well-executed call-to-action is important as well. You don’t want to overtly attempt a sale, but you do want to motivate your audience. Heidi Cohen outlines techniques in developing call-to-actions, saying  “At the heart of a call-to-action is a hook. It’s the enticement that speaks to the reader and answers the question: what’s in it for me” (Cohen, 2010).


Remember: Blogs are an essential and great marketing tool but they’re also an exciting way to tell the world who you are.  Have fun writing your blogs and forming yourself as the expert in your industry.


For more information on blogging visit, ProbloggerSocial Media ExaminerBlogging Basics 101 and The Ultimate Guide to Building a Successful Business Blog




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