Brand Naming✏️
A name is doing more work than you think.
Sure, on paper it’s letters. In real life, it’s everything that comes with them.
A name is how people remember you. How they find you. How they talk about you when you are not in the room. It sets expectations before anyone clicks your website or walks through the door. It carries your story, whether you planned it that way or not.
In our latest blog post, we dig into how our naming and rebranding workshops help brands land on names that actually fit. Not trendy for the sake of trendy. Not clever without meaning. Names grounded in strategy, shaped by consumer perception, wordplay, history, and cultural context.
From small-town markets to bold beef brands, cozy short-term rentals to multi-million-dollar campaigns, we’ve seen it firsthand. The right name changes how a brand shows up and how it’s received.
If your name feels like a placeholder instead of a foundation, this one’s worth a read.
Read the full post ➡️ here.
ABOVO NEWS
Cue the confetti! 🎉
Congrats to our newest Give Away Giveaway winner. We love putting great tools in great hands. Go creativity!
Book Cover
We were honored to help design Call Me ‘Jerry’—the story of North Dakota’s longest-sitting Supreme Court justice. What a legacy. Grab your copy here and be inspired.
Lights. Camera. Leadership.
This year’s FFA Officers brought the energy to their in-house photoshoot. Future looks bright.
What a day!
Giving Hearts Day never disappoints, and we love seeing organizations close to our hearts feel the impact.
Jen’s Birthday!
February = Jennifer’s birthday = a perfectly good excuse to feast. Cheers to another trip around the sun!
What happens in Vegas… becomes smarter.
Andrew and Kristen hit the stage at an AI conference in Las Vegas and made time to soak up some seriously cool marketing inspiration while they were there.
Big news...
Big news in the Gaughan house… a new baby is on the way! We couldn’t be more excited to welcome the newest addition to the crew. Cheers to cake pops and sweet surprises!
INDUSTRY FACT
Easy to say. Easier to trust. A study in the Journal of Marketing found that companies with easier-to-pronounce names were viewed more positively by investors and even saw stronger short-term stock performance. Simplicity signals credibility.
CLIENT HIGHLIGHT
BETTERFED BEEF
Industry: Food (direct-to-consumer beef)
Location: Nationwide
Website: BetterFedBeef.com
