One of Team Abovo’s favorite services is assisting businesses find their true identity through thoughtful naming and rebranding workshops. Whether starting from scratch, renaming, or refreshing an existing brand, our structured workshops guide clients through a comprehensive journey to discover the perfect name or brand identity. Here, we highlight some real examples of companies we’ve had the pleasure of working with and share insights into our unique approach.
Our Process
Our naming and rebranding process involves three detailed workshops:
1. Consumer Perceptions
- Understand what consumers think when they hear or read the company name.
- Explore both services/products and values-based perceptions.
2. Word Use
- Dive into verbs, nouns, and adjectives to create potential names.
- Develop and identify combinations that resonate with the brand’s essence.
2. Etymologies & History
- Explore the cultural and historical roots of potential names.
- Ensure the name aligns with the company’s identity and values.
Success Stories: Naming
THE CHALLENGE
Started with no existing name. Come up with a name that reflected a small-town, neighborhood feel and everyday essentials.
THE SOLUTION
Through our workshops, we crafted a name that not only reflects a familiar/neighborly feel but one that is easy for consumers to recall/remember and use interchangeable as one word (“Daily’s”) or two (“Daily’s Market”).
THE CHALLENGE
Started with the name “Delicatus Beef.” Needed a name that emphasized quality and care in their beef products.
THE SOLUTION
We developed the name “Betterfed Beef,” which highlights the superior quality and attentive care put into their products, invoking of sense of trustworthiness for their target audience.
THE CHALLENGE
Started with “Vista Heights.” Needed a name that conveyed the peak of living standards for their upscale residential offerings.
THE SOLUTION
We crafted the name “Summit Point,” which represents the high-end living experience and aligns with the brand’s commitments to lifestyle and amenities.
THE CHALLENGE
Started with “Graver Apartment Building.” Needed a name that reflected a modern, community-oriented short-term rental building.
THE SOLUTION
Named it “The Annex” to convey a modern, community-focused living space that is simple, easy to recall, and aligns with their mission of connecting visitors to a great experience in town’s in which they are visiting and/or unfarmliar with.
THE CHALLENGE
Started with no existing name. Needed a name that was warm, inviting, and easy for guests to recall.
THE SOLUTION
Developed the name “Milo’s Place,” which perfectly conveys a cozy and welcoming environment that resonates with guests and is easy to remember.
Success Stories: Rebranding
THE CHALLENGE
Refresh an existing brand to better reflect their innovative coconut-based products.
THE SOLUTION
Created a refreshed brand identity that is professional and consumer-ready, making it more appealing and recognizable to their target market.
THE CHALLENGE
Brand refresh needed to better communicate their mission of fighting hunger in the region.
THE SOLUTION
Revitalized their brand to clearly convey their mission and dedication to reducing hunger, strengthening their connection with the community and donors.
Success Stories: Campaign Naming
THE CHALLENGE
Started with no existing name. Needed a campaign name for a multi-million dollar capital campaign that promotes unity and collective effort within the university community.
THE SOLUTION
Developed the name “Together We Rise,” which effectively promotes the idea of unity and collaboration among students, alumni and faculty, perfectly aligning with the campaign’s objectives.
THE CHALLENGE
Started with no existing name. Needed a campaign name to help fund the annual expense of its State Officer Team, reflecting support and pride in FFA.
THE SOLUTION
Developed the name and campaign “Blue Jacket Backers” to highlight the pride and support for FFA, fostering community engagement and support for their fundraising campaign to sustain the State Officer Team.
Learn More, Do More
Our structured naming and rebranding workshops ensure that every client walks away with a name and brand identity that truly reflects their values, mission, and market position. If you’re embarking on a naming or rebranding journey, consider leveraging our proven process.
Interested in learning more? Connect with us to explore our flexible services. Whether you need just an hour or two of workshops or a full comprehensive branding and renaming package, we’re here to help. Reach out to see how we can assist your organization in creating a name and identity that stands out and resonates.
