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Featured Project

Border States Brand Anthem Video Production

ABOUT BORDER STATES

Border States is a leading supplier of products and services to the construction, industrial, and utility markets. With employee-ownership at its core, the company has built a legacy of partnership, reliability, and innovation. Border States recently underwent a brand refresh, culminating in the creation of a powerful brand anthem—For the Unstoppable—a statement that reflects its unwavering commitment to customers, communities and employees.

SERVICES WE PROVIDED

Videography

Video Color Correction

Video Animation & Effects

Original Music Production

Voiceover Services

Video Editing

THE CHALLENGE

Border States had just completed a major rebrand, and at the heart of this transformation was a newly developed brand anthem: For the Unstoppable. This carefully crafted narrative captured their identity, mission, and future vision—but words on a page weren’t enough. They needed something dynamic, inspiring, and visually powerful that would take this message beyond the page and bring it to life.

Bringing this to life required a high-quality, cinematic video that seamlessly combined storytelling, live-action footage, and custom animation. Multiple locations, specialized effects, and seamless integration of motion graphics would be essential in achieving the level of polish and impact the project demanded.

THE SOLUTION

To create a compelling and impactful brand anthem video, Team Abovo approached the project with a key objective: The final piece needed to make viewers feel an undeniable sense of pride. If that emotion resonated, the video would be a success. Every aspect of production was designed to ensure that Border States employees, customers, and partners felt a deep connection to the brand and its unstoppable energy.

Over the course of nine months of production across seven filming locations, Team Abovo meticulously crafted a video that embodied the For the Unstoppable brand anthem.

• A large LED video wall was incorporated at Border States’ corporate headquarters, creating immersive, dynamic visuals that blended storytelling with cutting-edge technology.
• Custom video effects and animation enhanced key moments, including a stunning scene where CGI wind turbines were seamlessly integrated into a live-action shot—improving visibility while staying true to the real environment.
• Original music production and professional voiceover ensured the final product carried the emotional weight and energy the anthem deserved.
• On-site and studio filming allowed for a mix of high-energy action shots and intimate, narrative-driven moments that captured the essence of Border States’ brand.

Every decision, from the choice of locations to the pacing of the edit, was made to inspire a sense of pride. The result was a video that didn’t just explain who Border States is—it delivered an experience that reflects the strength and momentum of the company.

hours of production, videography, animation and editing.
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months of production across seven filming locations.
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gigabytes of raw footage captured.
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ABOUT THE PROJECT

This project is the ultimate showcase of Team Abovo’s video production capabilities. From concept to execution, nearly every aspect of the video was produced in-house, demonstrating the depth of our expertise in videography, animation, effects, color correction and editing. The only exceptions—original music production and voiceover—were still carefully sourced and directed by our team, ensuring every piece of the project met the highest creative and technical standards.

Border States trusted Team Abovo with the challenge of turning their For the Unstoppable brand anthem into a cinematic experience, and we delivered with a production that seamlessly blended live-action cinematography, immersive CGI and dynamic motion graphics. This wasn’t just about making a video—it was about creating an emotional experience that reflected Border States’ brand.

This project is a testament to the impact of strategic, high-quality video storytelling, and we’re proud to have played a role in bringing Border States’ narrative to life in a way that truly embodies their unstoppable energy.

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