Unfold the Magic: A Crash Course on Folds and Bindings for Your Marketing Materials

Knowing the different options you have to fold and bind your marketing materials is an important piece to building, creating, and printing marketing materials that stand out. In this guide, we’ll highlight options available that, when used properly, create stunning brochures, flyers and more. Get ready to level up your print game. Let’s dive into the *~fascinating~* world of folding and binding.

Mastering the Fold

Whether you’re a seasoned marketer or just dipping your toes into the realm of print materials, get ready to be amazed by the myriad of ways you can fold a brochure. From the elegant simplicity of the single fold to the versatile storytelling of the tri-fold, the playful zigzags of the z-fold, and the grandeur of the gate fold, there’s a folding technique to suit every message and capture any audience’s attention.

Binding It All Together

Creativity and craftsmanship come together in the binding process. When it comes to binding paper together, there’s an array of methods at your disposal. From the sturdy and stylish saddle stitching, where pages are elegantly stitched along the center crease, to the sleek and professional perfect binding, which creates a polished book-like finish, each technique offers its own unique charm and purpose. For durability, simplicity, or sophistication, the art of paper binding allows you to bring cohesion and structure to your multi-page creations.


Fargo, North Dakota based Design-Marketing agency. Skilled in: Web design and e-commerce, social media, video, branding, graphic design, photography and more.



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