Abovo is excited to offer a new service and platform: Internet radio ad buying. As a recognized Spotify ad buyer and with an audio studio located in our downtown Fargo office, we are now capable of all aspects of the internet radio ad buying process from audio production to ad placement.
Music streaming platforms like Spotify and Pandora continue to grab larger portions of the traditional radio listener base. Marketers like ourselves are paying close attention to the opportunities these platforms offer to reach consumers who have moved away from traditional radio.
“The way people consume music and audio has changed dramatically in recent years with the introduction of streaming and online radio,” says Jack Winders, our Marketing Coordinator and Audio Engineer. “In order to reach entire audiences and demographics, businesses need to consider strategies like these on top of their traditional radio ad buys.”
One of the largest differences between ads placed on platforms like Spotify as opposed to traditional radio is the ability to objectively deliver ads to a particular demographic based on age, gender, type of music they listen to and more. For the brands and companies buying these ads, the most enticing part is having the ability to then analyze and see exactly which of their targets heard and/or responded to the ads.
“With internet radio platforms like Spotify and Pandora, ads are only delivered when the user has the device on and playing,” says Winders. “At the end of an ad buy cycle, we are able to see exactly how many people heard the ad, how many times they clicked and which demographics were reached. These are analytics and data that traditional radio has no way of offering.”
“We’ve worked with organizations ranging from nonprofits to real estate to retail, and the ability to make these audio pieces unique to their brand and easily get them in front of their audience has shown us this is something companies and organizations are looking for,” Jack continues.
As consumers continue to adapt how and where they listen to music and radio, we see exploring these services and platforms as not only promising and exciting; but, rather, vital and necessary.
“The ability to select a target audiences and provide detailed results of how an ad is performing is going to be game-changing for brands and advertisers,” says Andrew Young, our Creative Director. “Utilizing Spotify is going to set brands apart which is something wildly needed in this age of ever-changing digital marketing and advertising.”
To create and/or place audio ads on Spotify and/or Pandora, contact Team Abovo’s, Jack by emailing jack@teamabovo.com or by calling the Abovo office at: 701-532-0576.
