December 2023 Newsletter: Crack the Code, Unveiling the Magic of QR

QR Codes

‘Tis the season of packages and presents, and among the tinsel and bows, there’s a little powerhouse that often goes unnoticed: the mighty QR code!
As we navigate the December hustle, let’s take a moment to appreciate these unassuming squares and explore the wealth of possibilities they bring.

What’s the Buzz About QR Codes?

QR, short for Quick Response, has been quietly revolutionizing the way
we access information for years. Yet, it’s in recent times that these codes
have taken the main stage, becoming an integral part of our daily lives.
And here’s why:

Instant Access, Effortless Connection:

Picture this: A simple scan with your phone’s camera, and voila! Users can seamlessly connect to websites, promotions, and multimedia content without the fuss of typing URLs. It’s like a magic portal to information, right in the palm of your hand.

Versatility in Every Square:

QR codes aren’t just for web links; they can store a wealth of data. From contact details and map locations to event details and Wi-Fi network configurations, the possibilities are vast. It’s like having a digital Swiss
Army knife at your fingertips.

How Can You Use QR Codes?

  1. Enhance Marketing Materials: Boost engagement by incorporating QR codes in your brochures, flyers, and posters. It’s an interactive way for your audience to explore more about your offerings effortlessly.
  2. Streamline Event Experiences: Hosting an event? QR codes on invitations or signage can lead attendees to schedules, maps, and speaker bios. It adds a tech-savvy touch to the overall experience.
  3. Facilitate Contactless Transactions: In our current climate, the less physical contact, the better. QR codes enable contactless menus at restaurants, mobile payments, and even check-ins at various establishments.

Why Should You Embrace QR Codes?

  1. Ease of Use: No more typing long URLs. Users simply point their cameras and, just like that, they’re transported to your digital destination.
  2. Enhanced User Experience: Provide instant access to additional resources, exclusive content, or promotional offers, enhancing the overall experience for your audience.
  3. Marketing Analytics: Track the performance of your QR code campaigns, gaining insights into user engagement and interaction. It’s data-driven marketing at its finest.

As you start spotting QR codes all around, you’ll quickly realize how clever they are for boosting your marketing game and how surprisingly simple they are to incorporate into your daily routine. It’s all about adding that touch of smart convenience to your life. Read more about QR codes here.



Andrew & Tristan visited Border States for a collaborative meeting.


Kristen & Tristan traveled to Nashville for Border States/Schneider Electric’s campaign shoot.
(Nashville Hot chicken sandwich was a must!)


Jonathan & Andrea made a spooktacular display at their home and raised money for The Brain Tumor Charity.


Back in 1994, DENSO WAVE, a subsidiary of Toyota, pioneered the first-ever QR code for tracking automotive parts. However, it wasn’t until 2002, with the widespread availability of cell phone cameras, that QR codes became accessible to the public.



Industry: Electrical Distribution
Locations: 100 Branch Locations across the U.S. Website:


Fargo, North Dakota based Design-Marketing agency. Skilled in: Web design and e-commerce, social media, video, branding, graphic design, photography and more.



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