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Featured Project

Radiant Homes - Building A New Website

ABOUT RADIANT HOMES

Radiant Homes is a premier custom home builder in Fargo, ND, known for crafting residences that balance design innovation with timeless quality. Their focus is on building homes where families thrive, and memories take root.

SERVICES WE PROVIDED

Website Design & Development

Photography

Copywriting & Content Strategy

AI Video Implementation

Website Hosting

Mobile Responsiveness

THE CHALLENGE

When Radiant Homes approached us, their website had become more of a digital placeholder than a reflection of their craftsmanship. The site was cluttered, slow to navigate, and visually outdated. These qualities clashed with the refined, high-touch experience they provide their homeowners.

Another challenge was their web address: radiantcreativehomes.com. While descriptive, it was long, clunky, and easy to mistype. It did not feel like the sleek, confident identity their brand deserved. On marketing materials and in conversation, it was cumbersome and forgettable.

Radiant needed a site that acknowledged it would likely be the first impression for their future customers. It had to represent the creativity and quality of their craftsmanship while also serving as a digital reflection of their brand. They needed a presence that did what their homes do best: sStand tall, invite people in, and leave an impression that lasts.

THE SOLUTION

We approached this project with the same mindset Radiant brings to their homes: Thoughtful creativity and attention to detail. Their builds are never cookie-cutter, so their website couldn’t be either. One standout feature we implemented was a horizontally scrolling homepage. This unexpected design choice instantly sets the tone for visitors, illustrating that Radiant builds are bold, imaginative, and anything but ordinary.

From there, we reimagined the site’s architecture to guide visitors smoothly from inspiration to information. Clean navigation, spacious layouts, and large-scale imagery put their homes front and center, while every design decision reinforced clarity, elegance, and craftsmanship.

The transformation also included a domain refresh. We guided Radiant from radiantcreativehomes.com to buildradiant.com. Shorter, stronger, and easier to remember, the new URL elevated their marketing presence on business cards, signage, and digital campaigns.

To further elevate the site, our team introduced AI-powered videos created from existing photos of Radiant’s homes. These subtle motion elements breathed new life into the imagery and gave visitors a digital experience that felt dynamic and memorable. Even better, this approach is a cost-effective solution for clients. Video always helps a website stand out, but full production isn’t always realistic for every budget. By leveraging new technologies, Team Abovo® can transform strong foundational images into engaging video assets that deliver impact without the expense of a full video shoot.

Finally, we optimized the site for search engines, streamlined backend functionality, and ensured a fully responsive design that adapts seamlessly across devices. The result is a digital home as innovative and intentional as the physical homes Radiant creates.

website pages created.
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“best practices” score on Google Lighthouse.
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percent mobile-friendly redesign for modern browsing.
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ABOUT THE PROJECT

Refreshing Radiant Homes’ website was about more than aesthetics. It was about designing a digital presence that reflects the same creativity, craftsmanship, and confidence that goes into every home they build. By introducing bold design choices like a horizontally scrolling homepage, we were able to show visitors that Radiant isn’t afraid to do things differently.

The addition of AI-powered videos also gave the site movement and energy, proving that great visuals don’t always require a big production budget. With the right foundation, technology can turn still images into video assets that make a brand look polished and modern without overspending.

For our team at Abovo, this project was a perfect example of blending creativity with practicality. Every decision — from the domain strategy to the smallest design detail — was about helping Radiant stand out online in a way that feels true to their brand. The result is a site that not only impresses future customers at first glance, but continues to reflect the level of quality Radiant is known for.

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