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Scoring Big: CBRE's Custom Client Gift

Image of CBRE sports-themed gift box with baseball, hockey puck, and golf

ABOUT CBRE

CBRE is a global leader in real estate services, with a focus on delivering exceptional outcomes for their clients through deep expertise, innovative strategies, and a collaborative approach. Known for their dedication to teamwork, CBRE turned to us to help craft a memorable gift that reflected their culture and connected personally with their clients.

SERVICES WE PROVIDED

Creative Concept Development

Custom Gift Curation

Packaging Design

Copywriting

Fulfillment & Logistics

Graphic Design

Close-up of sports items in CBRE’s client gift box

THE CHALLENGE

CBRE needed a client gift that stood out—something personal, thoughtful, and scalable. It had to reflect their team’s unique personalities while reinforcing the value of teamwork. The goal: Create a gift that clients would remember long after it was received.

THE SOLUTION

We landed on a theme that perfectly embodies CBRE’s approach to their work: The Power of a Team. Using sports as the unifying concept, we curated a custom gift box that featured an item from each team member’s favorite sport, making it both personal and impactful. The box included:
• A football
• A hockey puck
• A baseball
• A sleeve of golf balls

The packaging was designed to tie the theme together with clean, vibrant visuals and bold copy that highlighted the importance of collaboration and teamwork, especially in their industry and how they work with their clients. The result was a fun, engaging gift that brought CBRE’s personality to life while creating meaningful client connections.

gifts sent clients across the country.
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sports represented, reflecting team member personalities.
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balls and pucks given
—golf, football, hockey and baseball combined!
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ABOUT THE PROJECT

This project wasn’t just about creating a gift; it was about creating a story. By incorporating each team member’s favorite sport, we added a personal touch that elevated the gifting experience. While some initial hesitation surrounded the playful sports theme, we worked with CBRE to ensure it aligned with their professional yet approachable brand.

This project is a great example of what happens when you trust your marketing agency to take creative risks. The sports theme not only set the gift apart but also made it highly memorable—because a thoughtful, personalized gift is the one that’s remembered.

This custom gifting campaign is a home run (okay, maybe a touchdown) in showing how creativity, teamwork, and collaboration can make a lasting impression.
Graphic with a quote saying, great things in business are never done by one person; they're done by a team of people
Image of CBRE sports-themed gift box with baseball, hockey puck, and golf balls

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