Along with the graphic design came the physical design properties this campaign needed. Abovo designed and coordinated the box and address label which allowed the packet to be mailed; we worked with our printer to custom brush the edges of the pages with gold; we created a custom foiled stamp that was used to apply the logo to each page; we sourced a custom 3-ring, gold binder to hold the pages together; and we sourced packaging (krinkle) that aligned with the Wimmer’s brand style guide and color palette. Helping our client successfully implement and maintain this campaign was important to us. Team Abovo worked with Wimmer’s to create a customized private webpage that allows the client to log the information needed to make the campaign successful. The private backend allows for the entry of names, email addresses, mailing addresses and the ability to upload and deliver the photo taken at the store. It also includes the platform to confirm an engagement once it happens. Every piece of information logged is sent directly to our team in an organized and efficient document that allows us to follow through on building each engagement checklist, placing the photo and mailing it when appropriate.