Wimmer’s Diamonds has been family owned and operated in Fargo for over a century. Founded in 1919, Wimmer’s has been one of Fargo/Moorhead’s premeire Jewlers and has made thousands of love stories come true. Wimmer’s has on-location goldsmiths and is acredited by the American Gem Society (AGS). Over the years, Wimmer’s mission has remained the same: To hand-select the highest quality fine jewelry in the latest styles and trends, to help couples find the perfect one-of-a-kind diamond or engagement ring that fits any budget, and to provide exceptional service and support along the way.
Team Abovo was presented with the challenge to help our client, Wimmer’s, engage in a deeper way with couples who purchased engagement rings from them. One of the by-products they were hoping to get from this deeper engagement was an increase in sales in men and women’s wedding bands. Team Abovo went to work and developed and created the campaign we named “Wimmer’s Engagement Checklist. “Here is the idea we presented:
STEP 1: A Wimmer’s employee would take a picture of their customer holding the engagement ring they purchased on the day they picked up it up.
STEP 2: Wimmer’s would deliver that photo to us and we would print it.
STEP 3: Wimmer’s would continue to engage with their customer to find out and confirm the engagement took place.
STEP 4: Team Abovo was notified when an engagement was confirmed.
STEP 5: Team Abovo would take the printed photo and display it within a packet we designed and developed with Wimmer’s that congratulated the couple and gave them handy information they could use for planning their wedding. Along with the (only) photograph of their fiancé picking up his/her ring, the packet also included an incentive to come into Wimmer’s for a wedding band and ring cleaning.