Team Abovo worked with the client to develop a word art design that represents their premium product. Words like handmade, fresh, North Dakota, small scale, joy, and happiness surround a clear container to allow the natural swirls and colors of the gelato to show through. Two versions of the container were printed for readability and contrast: black for lighter colored gelato flavors, and white for the darker batches.
An outline of the home state of North Dakota provides the perfect location to name the flavor inside the jar. This is written with permanent ink as each jar is hand packed.