ELECTRICAL SUPPLY SERVICE VIDEO

Featured Project

ELECTRICAL SUPPLY SERVICE VIDEO

ABOUT BORDER STATES

Border States is the seventh largest electrical distributor in the United States, providing innovative supply chain products and services to the construction, industrial and utility markets. They are 100 percent employee-owned made up of approximately 2,500 employees spread throughout our Branch Support Center in Fargo, ND, as well as more than 100 branch locations across the country.

SERVICES WE PROVIDED

Videography

Graphic Design

Sound Design & Professional Voiceover

Script Writing

Video Lighting

Graphic Animation

THE CHALLENGE

Tell the story of a service through video. The video should be short and captivating for the electrical supply industry, while illustrating Border States’ unique services and skillsets around FlexSeT by Schneider Electric.

THE SOLUTION

Innovation sparked our solution. Recognizing the need to break through the monotony, we embarked on a mission to redefine the way videos are experienced in this industry.
We breathed life into their brand by crafting a captivating video through simple tactics like lighting and strategic video editing. The video broke through the noise while sparking excitement and curiosity, setting a new standard for the industry (and creating a new template for future product/service videos).

Miles traveled from Fargo to Charlotte, NC for the video shoot

Border States’ branch locations across the United States

Border States is the 7th largest electrical distributor in the United States

ABOUT THE PROJECT

Video is a great instructional tool with the ability to create a rich and engaging storytelling experience. When Border States asked us for ideas to help to showcase their services around Schneider Electric’s FlexSeT product line, we leaned on the powerful tool of video.   FlexSeT is a flexible, modular design for electric switchboards. The product is revolutionary in the industry both for its ease of use and short lead times. To illustrate this we knew we wanted something fast paced, technical and bold. Team Abovo visited Border States’ FlexSeT production site in North Carolina. Here, we were able to capture the assembly of an electrical panel. To insert Border States’ brand into the product and video we deployed red and blue light gels. The lighting did more than insert the electrical supply company’s brand – it added fierceness. By speeding up the playback in editing we were able to illustrate the assembly in a matter of seconds. We combined our creative video shots and editing with custom sourced music and professional voiceover narration. The final product has become a tool for Border States’ to help tell the story of their services, products and credentials.

Featured Project