Border States is the seventh largest electrical distributor in the United States, providing innovative supply chain products and services to the construction, industrial and utility markets. They are 100 percent employee-owned made up of approximately 2,500 employees spread throughout our Branch Support Center in Fargo, ND, as well as more than 100 branch locations across the country.
Tell the story of a service through video. The video should be short and captivating for the electrical supply industry, while illustrating Border States’ unique services and skillsets around FlexSeT by Schneider Electric.
Innovation sparked our solution. Recognizing the need to break through the monotony, we embarked on a mission to redefine the way videos are experienced in this industry.
We breathed life into their brand by crafting a captivating video through simple tactics like lighting and strategic video editing. The video broke through the noise while sparking excitement and curiosity, setting a new standard for the industry (and creating a new template for future product/service videos).