ABOUT THE PROJECT
To ensure people felt at ease talking to their providers, we made sure to spotlight them in our campaign. We showcased three different providers from the two medical facilities in the Fargo-Moorhead area. Our footage captured these providers in various settings: inside exam rooms, outside, and engaged in typical office tasks, and billboards featured providers’ headshots. By presenting familiar faces and approachable environment, our aim was to encourage individuals to feel comfortable reaching out with questions about vaccinations.
To make the campaign memorable, we included families in everyday scenarios where they paused their activities to search for information online. We understand how challenging it can be to stay present when you’re consumed with worry and searching for answers. A little humor is always fun and fresh. It clearly illustrates that providers are here and ready to offer live and approachable help.
