Started in 1983, the Great Plains Food Bank serves the entire state of North Dakota and Clay County, Minnesota. Their team, alongside more than 5,000 volunteers, help guide donated surplus food and grocery products to their network of food pantries, soup kitchens, emergency shelters, and other charitable feeding programs throughout the area.
The Great Plains Food Bank needed an updated look. Outdated branding did not represent the progressive and innovative work of this non-profit. As a well-known, much used, and very loved area organization, care was needed to ensure those who work, volunteer, donate, and utilize the Great Plains Food Bank continued to feel connected to the brand.
Abovo worked with the Great Plains Food Bank team to update branding elements, rather than change them completely. Royal blue and bright yellow were changed to shades of navy blue, gold and grey. Three strands of wheat and script text were updated to a single, bold strand of wheat and clean, sans serif font. The result was an impactful brand befitting a strong organization.
© All rights reserved by ABOVO | Fargo North Dakota | Privacy Policy | Terms of Service
