Creating Branding For The Healthcare Industry.
Previve Health uses genetic testing and advanced screening to find cancer risk early, which is a simple thing to explain and a hard thing to make anyone feel good about hearing. Richard Gilmore came to us with the platform figured out and the brand still missing, so we built the logo, the brand style guide and the website.
Most of the work came down to tone. Screening sits in an awkward spot where the science is complicated, the stakes are obvious and the audience would rather not think about any of it. Lean too clinical and it reads like a lab invoice. Lean too soft and it reads like a supplement ad. What we landed on is restrained: quiet typography, a palette that feels medical without feeling cold, and a system designed in one color first, since a brand like this ends up on paperwork as often as it ends up on a screen.
The website works the same way. Someone arrives, gets a straight answer about what physician-guided cancer defense actually involves and leaves knowing the next step. Nothing on the site tries to scare anyone into acting.
See it at previvehealth.com.
If your brand has stopped keeping up with your business, we are always glad to talk.
ABOVO NEWS
Folkways Fans
We’re proud to sponsor Folkways and the creative, community-building programming they bring to Fargo. Good people doing good things in a place we love.
The Waiting Game
Our office has a cocoon in residence, and we’re patiently waiting for its grand reveal. Butterfly? Not quite. We’re expecting one seriously giant moth.
Blue Devil Detour
Andrew and Tristan took Abovo on the road to North Carolina and made a stop at Duke University. A little campus inspiration between adventures.
On Location
We spent some time on location with Border States capturing stories, energy and a whole lot of motivation. Big things happen when great people get in front of the camera.
POCKET TRIVIA
In 2002, Microsoft launched an advertising campaign for MSN using the slogan “It’s better with the butterfly.” How much did the campaign cost?
See Answer Below ⬇️
CLIENT HIGHLIGHT
Previve Health
Industry: Healthcare
Website: previvehealth.com
Answer: $300 million.
