Border States Brand Anthem Video
They had a new brand anthem. We made it real. Because, like they say, pics or it didn’t happen.
In this case, “pics” meant 549 gigabytes of raw footage, seven shoot locations, a giant LED video wall, original music, animation, voiceover, and a whole lot of editing. This all resulted in a cinematic 1 minute and 45 second video that captures the heart of Border States’ rebrand: For the Unstoppable.
This was about making people feel something. Pride. Momentum. A sense of belonging to something bigger. All that, in a minute and forty-five seconds.
👉🏻(This took us 9 months to make. Please, please watch it—click here.)
ABOVO NEWS
Rockin’ Roberts Alley
The team got crafty painting rocks and hiding them around Roberts Alley for downtown explorers.
So Many Birthdays, So Much Food!
Ally, Tristan, Kristen, Jonathan, and Aimee all celebrated birthdays this month. That’s a lot of favorite food for a month and we’re not complaining. YUM!
Dr Pepper Vanilla Float
Tastes like summer in a can. Yes, it’s as good as it sounds. Yes, we’re obsessed.
Lake Day Vibes🌞
We soaked up the sunshine, shared some laughs, and took a much-needed pause together during our team lake day.
EDC Video Shoot🎥
Lights, camera, EDC! We hit the road and got the shot, capturing some great footage on location for the EDC.
Annual Water Balloon Toss🎈
Our favorite splashy summer tradition returned featuring competitive throws, sneaky strategies, and plenty of soaked team members (meaning Jennifer).
INDUSTRY FACT
Audiences spend an average of 17 hours a week watching videos online.
Source: forbes.com
CLIENT HIGHLIGHT
CBRE
Industry: Commercial Real Estate
Location: Fargo, ND
Website: BorderStates.com
