Center For Plastic Surgery Brand Refresh
When the Center for Plastic Surgery in Fargo decided it was time for a new website, they quickly realized that not only did their site need a refresh, their brand needed one too.
The goal: Update their look, clarify that they do more than surgery, and make sure their team could own it going forward. Oh yeah, and do all of that without losing the trust and recognition they’d spent years building.
A full face-lift wasn’t necessary. Just a little lip filler.
So instead of starting from scratch, we refined what was already there. Improved spacing, cleaner letterforms, and a tighter structure gave the brand a more polished look without losing familiarity. Then came Medspa CFPS, a sub-brand we introduced to show off the brand’s non-surgical side.
We wrapped things up with an easy-to-use brand guide that covers everything from voice and tone to icons and colors.
Want to see how a little Botox can do wonders (for a brand)? View the full project here.
ABOVO NEWS
Job Shadow
Lila, from Northern Cass High School, spent the day job shadowing with Team Abovo. We love opening our doors to the next generation of creatives.
Custom Signage
Our custom Fargo Theatre Marquee lamp is shining bright in homes and offices. This photo captures the first one sold. Want one of your own? Grab it at Daily’s Market for $59.95.
Pretty in pink!
Our Fargo-inspired wallpaper, hand drawn by Jack, is up and looking sharp. Big thanks to Office Sign Company for the flawless install.
Video Shoot
On set with Chris Kennelly, capturing a video to honor his Gonzaga Law alumni award. A story worth celebrating!
Boothtacular!
ND FFA snagged runner-up for their booth at Big Iron—and we had a blast helping them stand out. Booths are more than space, they’re a story.
Egg-cellent balance
Celebrating the fall equinox with our annual egg-balancing tradition at the office.
Horsin’ Around
The Budweiser Clydesdales trotted through downtown Fargo, and Ally + Kristen couldn’t miss it. Now that’s iconic branding.
INDUSTRY FACT
A recent study found that a clinic’s brand image strongly influences how patients perceive value, how satisfied they feel, and whether they intend to return or recommend the clinic.
Source: frontiersin.org
CLIENT HIGHLIGHT
CENTER FOR PLASTIC SURGERY
Industry: Plastic Surgery and Advanced Medspa
Location: Fargo, ND
Website: cfpsfargo.com
