Radiant Homes Brand Refresh
This month, we’re putting the spotlight on some of our recent work with Radiant Homes, a team known for building creative, thoughtful, and dream-worthy homes. They’ve always had the craftsmanship and vision. Now, thanks to us, they’ve got a brand that shines just as bright (yes, pun intended).
They came to us looking for more than a new logo. They needed cohesion. They needed a brand. Branding is so much more than a pretty mark. It’s the full package: Voice, color, typography, personality. It’s the way Radiant’s website feels like their truck decals, which feel like their signage, which feel like the experience of walking into a Radiant built home. So we built them a full visual system, complete with a logo and logotype, alternate marks, patterns, color palettes, typography, and a brand guide to bring it all together.
At its core, this wasn’t about changing how a logo looks. It was about making Radiant’s visual identity match the way they build: Thoughtfully, creatively, and with attention to detail. We’re proud to be a part of their journey and can’t wait to see where Radiant Homes goes next.
Want to see the full glow-up (again, pun intended)? Click here.
ABOVO NEWS
Hang the Marquee
We turned the Fargo Theatre into a Christmas ornament! Two styles are available at Daily’s Market: One lights up, one hangs proud. Both bring a little downtown dazzle to your tree.
Color Us Impressed
We used AI to turn ourselves into coloring pages. A fun reminder to pause, color outside the lines, and laugh a little.
Smart Moves at Border States
Kristen and Andrew shared their AI know-how with the Border States team. Learning something new never goes out of style.
Signed, Sealed, Sauna’d
New signage for an Airbnb sauna install. Proof that good design works anywhere, even when you’re wrapped in a towel.
Cake Break
A sweet surprise from client Kayla Hart had us all smiling (and going back for seconds). Thanks for making our day, Kayla!
Lunch, Laugh, Learn
Kristen and Ally joined this month’s AAF luncheon to supercharge marketing with AI, because great ideas pair perfectly with good company.
State of the Station
Andrew attended Prairie Public’s event, where PBS President Paula Kerger shared what’s next for public broadcasting. Always inspiring to hear from the top.
Zipped Up for Success
Abovo proudly sponsored 10 blue jackets for ND FFA members, investing in the next generation of leaders, thinkers, and doers.
INDUSTRY FACT
In 2025, Domino’s unveiled its first major brand refresh in 13 years, featuring a redesigned logo, brighter red and blue colors, and a new jingle.
Source: BusinessInsider.com
CLIENT HIGHLIGHT
