Family HealthCare Campaign
Life is hard. Like… so hard.
Bills. Work. Raising kids. Trying to be funny for newsletters.
Life is filled with things that challenge us every day.
But getting medical advice? That shouldn’t be one of them.
That was the central idea behind our campaign with Family HealthCare. We knew that one of the biggest barriers to getting vaccinated, especially after COVID, wasn’t access, it was information. Or more specifically, misinformation.
So instead of shouting “get vaccinated,” we said, “ask your doctor.”
We created a campaign built around the value of actual conversations with real providers, not Google or ChatGPT. We featured local medical staff, highlighted familiar faces, and placed billboards near clinics with a simple reminder: You’ve got questions, your provider has answers.
Because life is hard. Finding good info shouldn’t be.
See how we brought the campaign to life ➡️ Click Here
ABOVO NEWS
Feet Treat
Our office just got a new foot massager, and morale is feeling fantastic.
Kid-Approved & Camera-Ready
Milo’s Place was named the Top Kid-Approved Airbnb in North Dakota! Watch the sweet review here.
Behind the Brand
Dr. Kloby from NDSU shared insights on the University’s brand refresh. We loved the peek behind the curtain.
Kristen Talks AI
Kristen headed to Grand Forks to present on AI, sparking ideas, conversations, and a whole lot of “wow.”
Hallo-Win
Boo to you! Team Abovo loves an excuse to dress up, and Halloween never disappoints.
Cheers to Egg Nog Season
It’s officially Egg Nog Season, and yes, we’re already pouring a cup (or two).
INDUSTRY FACT
In 2024, U.S. out-of-home advertising revenue surpassed $9.1 billion, a 4.5% increase from the prior year.
Source: Reuters.com
CLIENT HIGHLIGHT
FAMILY HEALTHCARE
Industry: Community Health Center
Location: Fargo, Valley City, and Lamoure, ND;
Moorhead, MN
Website: FamilyHealthcare.org
