CUSTOM SHORT TERM RENTAL RESERVATION WEBSITE

Featured Project

CUSTOM SHORT TERM RENTAL RESERVATION WEBSITE

ABOUT ANNEX

Annex stands as a beacon of connectivity and convenience in the bustling heart of downtown Fargo, North Dakota. Their distinctive property offers nine fully furnished short-term rental units, each thoughtfully designed with a unique color theme, providing guests a vibrant and personalized lodging experience. The choice of the name ‘Annex’ was deliberate, symbolizing the brand’s mission to link visitors with exceptional urban experiences, starting with Fargo and with the vision to expand into new cities in the future.

Designed with inclusivity in mind, Annex strives to make the downtown Fargo experience accessible to everyone, regardless of budget. The property prides itself on offering stylish, themed accommodations at approachable price points, with most units available for under $100 per night. This commitment to affordability ensures that a wide range of guests, from budget-conscious travelers to those seeking a unique stay in the city’s core, can find comfort and value. As Annex continues to grow, its foundational ethos of connectivity, affordability and unique thematic experiences will remain at the heart of its expansion, inviting guests to explore great places to stay in the cities they love.

SERVICES WE PROVIDED

WordPress Website Development

Photography

Graphic Design

Signage Design & Production

Customer Experience Coaching & Consultation

Branding

THE CHALLENGE

Annex faced a pivotal challenge in its journey to redefine short-term accommodations in downtown Fargo. While the property had successfully established itself with its unique themed units on platforms like Airbnb, reliance on these third-party sites exposed Annex to vulnerabilities, such as potential listing removals and high service fees. These challenges threatened the brand’s autonomy and profitability, underscoring the need for a direct booking system that could offer greater control and higher profit margins. The goal was clear: Annex needed to transcend its dependence on external platforms to secure its position in the competitive short-term rental market.

THE SOLUTION

Team Abovo crafted an innovative solution that would not only address the immediate need for a direct booking system but also enhance Annex’s overall guest experience. We developed a bespoke, fully customized WordPress website tailored specifically to Annex’s unique requirements. This website went beyond a simple booking interface; it showcases the spirit of Fargo by incorporating city guides and resources, data collection forms for property management and a comprehensive resources section for guests, elevating a guest’s experience from start to finish.

The new platform allows Annex to manage reservations directly, allowing them to be completely independent if and when needed from booking platforms. Through this custom-designed website, Annex established a robust online presence, laying the groundwork for future growth and ensuring resilience in the ever-evolving short-term rental landscape.

hours spent designing and developing the custom WordPress website.

percent  direct booking capability enabled by the new website.

fully furnished, color-themed 1-bedroom units

ABOUT THE PROJECT

The project to develop a customized website for Annex stands as another illustration of Team Abovo’s value to create enduring relationships with our clients. Our work with Annex traces back to the property’s inception when the vision to transform long-term apartments into unique short-term rental units came about. Our collaboration has been foundational, starting from the brainstorming sessions that led to the naming and branding of Annex, crafting a visual identity that encapsulates their values of connectivity and urban hospitality. As Annex’s brand took shape, with its distinct color-themed units and commitment to affordability, the need for a digital platform that could embody these values while offering functional simplicity became evident. The creation of the Annex website was a project that transcended typical web development; it required a deep understanding of Annex’s mission, its guests’ needs, and the local flavor of Fargo. This bespoke WordPress website serves as a digital extension of Annex’s physical space, inviting guests to explore Fargo through the lens of Annex, and providing a holistic view of what to expect during their stay. The success of this project reflects our shared dedication to innovation, guest satisfaction and the strategic growth of the Annex brand in the competitive landscape of short-term rentals. Explore the website we built together at VisitAnnex.com

Featured Project