The journey with Kokada is a testament to the enduring partnership and mutual growth that epitomizes the relationship between Team Abovo and Kokada. Our collaboration dates back to the very inception of Kokada, even before the brand had taken its first steps into the market. It began with a simple referral from a past client that led to a meeting of minds passionate about bringing new ideas to life. Kokada’s founders had a vision for a product that was not just another item on the shelf but a healthier, more sustainable choice for consumers. They needed a brand identity that reflected this ethos, starting with a logo and packaging that would resonate with their target audience. From the early days of Zoom coaching and brainstorming sessions fueled by the potential of what Kokada could become, to the present, where Kokada’s products grace over 1,600 stores across the USA, the journey has been nothing short of remarkable. Team Abovo has been there every step of the way, from the initial brand conceptualization to the comprehensive Brand Style Guide that now serves as Kokada’s branding blueprint. This project, like the brand it represents, was built on a foundation of trust, creativity and a shared value of quality. The creation of the 60-page Brand Style Guide is a milestone in this ongoing partnership, symbolizing not just the maturity and sophistication of Kokada’s brand but also the depth of understanding and alignment between Kokada and Team Abovo. It’s a narrative of how a simple idea can grow into a brand, guided by a clear vision and a consistent, compelling brand identity that resonates with consumers on a deeper level.