First Community Credit Union has been open since 1939. It’s the largest credit union in North Dakota with assets totaling $1.06 Billion and providing banking services to more than 45,000 members. The credit union is a member-owned financial cooperative providing banking services including savings, loans, and other financial services to members. Membership is also open to immediate family of current members. As a credit union, profits are returned to members in the form of better services, accounts and favorable rates on savings and loans.
FCCU came to Abovo needing a series of 30 second commercials. Abovo was to produce three videos total with each one focusing on a different aspect of FCCU’s business: Kasasa checking and savings accounts, Community, and Loans. This was to be filmed during the height of the Covid-19 pandemic and with many businesses still being shut down, doing a large shoot with the FCCU staff was not going to be an option. The secondary challenge was to create continuity between the three ads so they seemed like part of the same campaign, while still allowing each spot to run on its own and communicate something completely different.
Stop motion as a means of making a commercial allowed for a minimal amount of people to be in the studio during the shoot days. This allowed Abovo to create a commercial in a time that the rest of the world was shut down. This medium also created a series of ads that would not only be able to run during the pandemic, but would be appropriate for any time in the future as well. By using the same stop motion animation style between the three videos, the continuity was there, allowing the script and imagrey to distinguish the ads from eachother.