About the Project
Stop motion is an animated filmmaking technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion or change when the series of frames is played back.
In the case of the FCCU shoot, movie money was used as the medium to be maniuplated and photographed. Once the initial script and storyboard were created and approved, the fake money was cut and folded to represent the different elements the scene would need. Once ready to shoot, the money was laid out, photographed, moved slightly, and photographed again.
A total of 1350 photos were taken to create the three commercials. The frame rate selected was 15 frames per second, which stylisticly creates a slightly less fluid look and emphasizes the stop motion look and feel. After all of the photos were color corrected, they were imported into a video editing software and given the duration for the specific amount of time needed to create a 15 frames per second video. The ending logo animation, the voice over, the sound design, and music were all added to create the final fished videos.
