Great Work: An Old Spice Campaign

Two words completely changed the trajectory of Old Spice’s sales and would change their marketing for years to come. “Hello, Ladies!” This campaign thrived on knowing its target audience, capitalized on a comedic dialogue between males and females, and was a knockout when it comes to social engagement.

Great Work: A Volkswagen Campaign

Many marketing and advertising professionals define Volkswagen’s “Think Small” campaign as the gold standard and it still influences much of the marketing we consumers see today. This is the ad campaign that arguably, set the bar for copywriters and print advertising, and set it high.

24/7 Branding

People ask us what we do at Abovo and this is our answer. 24/7 Branding, a parody set to Bruno Mars’ 24K Magic highlights the world of marketing, advertising and the skills needed to be present in them.​