19 Things Your Brand Style Guide Needs to Have

In the world of (effective) branding, consistency is crucial. Just as a master carpenter relies on precision and consistency to craft pieces that stand the test of time, a well-crafted brand style guide serves as the blueprint for your brand’s identity for whoever is working with it.

Creating Impact: The 6 principles

By: Jack Winders In what marks the first international edition of the 10-Minute Multitask, we were fortunate enough to catch up with marketing and branding expert, Lisa Genevese in beautiful Calgary, Alberta. …