The Power of a Logo Refresh: Small Changes, Big Impact
A logo refresh keeps your brand modern without a full rebrand. See how small tweaks can elevate your logo while maintaining recognition and consistency.
Logo Design: More Than Just a Pretty Face
A great logo doesn’t just look good—it works. It’s the face of your company, the first impression people have, and the visual handshake that introduces your brand to the world. …
5 Simple Marketing & Branding Mistakes You Can Fix Today
Your brand is the face of your company—it’s what people remember, connect with, and trust. But sometimes, small missteps can dilute your brand’s impact. It’s okay. We all make mistakes …
How Our Naming and Rebranding Workshops Helped Brands Find Their Identity
One of Team Abovo’s favorite services is assisting businesses find their true identity through thoughtful naming and rebranding workshops.
Ideas for Creating Organic Content
In the ever-evolving world of marketing, staying ahead of the curve is crucial. At Abovo, we understand the power of strategic, authentic, and consistent marketing efforts. Recently, we presented key …
Design Printing Guide: Choosing the Right Paper, Folds, and Binding for Your Project
As you prepare to create new or refresh your brand’s current printed collateral, understanding your options can streamline the process and enhance the outcome. This design printing guide comprehensively covers …
The AI Sandwich: Making Technology a Savory Experience
Chomp into the age of artificial intelligence (AI) with a bite-sized guide that won’t leave you with heartburn, nausea or indigestion. Whether you’re a tech newbie or a seasoned pro, …
Magic of QR Codes: Riding the Trend Wave
The pandemic pushed QR (Quick Response) codes into the mainstream and trained everyone on how to use a QR code. Whether you like, love or hate them, they seem to …
Unfold the Magic: A Crash Course on Folds and Bindings for Your Marketing Materials
Knowing the different options you have to fold and bind your marketing materials is an important piece to building, creating, and printing marketing materials that stand out. In this guide, …
Great Work: A Snickers Campaign
With the help of a trash-talking Betty White on Super Bowl Sunday, Snickers launched what quickly became a globally famous campaign, spanning 10+ years
Great Work: An Energizer Campaign
What keeps going and going longer than an Energizer battery? The Energizer Bunny ad campaign.
Great Work: A Budweiser Campaign
The idea behind the 1999 ‘‘Whassup?!’’ commercials was pretty simple. The original ‘‘Whassup True’’ ad featured four friends talking to each other on the phone and greeting each other with the phrase ‘‘Whassup?!’’
Great Work: A De Beers Campaign
The achievement of this campaign, and subsequently the birth of the modern engagement ring industry, illustrates what can happen when you choose to not market a product, but a feeling.
Great Work: An Old Spice Campaign
Two words completely changed the trajectory of Old Spice’s sales and would change their marketing for years to come. “Hello, Ladies!” This campaign thrived on knowing its target audience, capitalized on a comedic dialogue between males and females, and was a knockout when it comes to social engagement.
Great Work: A Burger King Campaign
In a world where “no artificial flavors” gets blasted in your face every two seconds by fast food chains, Burger King wanted to show “the beauty of no artificial preservatives.”