The pandemic pushed QR (Quick Response) codes into the mainstream and trained everyone on how to use a QR code. Whether you like, love or hate them, they seem to …
With the help of a trash-talking Betty White on Super Bowl Sunday, Snickers launched what quickly became a globally famous campaign, spanning 10+ years
What keeps going and going longer than an Energizer battery? The Energizer Bunny ad campaign.
The idea behind the 1999 ‘‘Whassup?!’’ commercials was pretty simple. The original ‘‘Whassup True’’ ad featured four friends talking to each other on the phone and greeting each other with the phrase ‘‘Whassup?!’’
The achievement of this campaign, and subsequently the birth of the modern engagement ring industry, illustrates what can happen when you choose to not market a product, but a feeling.
Two words completely changed the trajectory of Old Spice’s sales and would change their marketing for years to come. “Hello, Ladies!” This campaign thrived on knowing its target audience, capitalized on a comedic dialogue between males and females, and was a knockout when it comes to social engagement.
In a world where “no artificial flavors” gets blasted in your face every two seconds by fast food chains, Burger King wanted to show “the beauty of no artificial preservatives.”
Many marketing and advertising professionals define Volkswagen’s “Think Small” campaign as the gold standard and it still influences much of the marketing we consumers see today. This is the ad campaign that arguably, set the bar for copywriters and print advertising, and set it high.
Every industry uses terms that are unique to what they do and/or produce. Web development, design and maintenance are no different. Cloudflare? Host? Footer? Yep, this part of our industry has quite a few that can seem overwhelming. Knowing the meaning of some of these terms (and how they connect!) will help you understand the process and how they apply to you, your business or your work.
Every industry uses terms that are unique to what they do and/or produce. A lug of peaches – why not simply a box? Hosting a soiree – it’s just a party. The print industry is no different. Gutter? Die? PMS? (not what you think) Yep, printing has some doozies. Knowing correct printing terms will help you get the results you want, while understanding the process a little better.
Team Abovo put together a list, including the setup, of six different styles of headshots. From casual, to formal, to unexpected find the right look and stick with it!
We used a single headshot to show how you can create 8 different pieces.
People ask us what we do at Abovo and this is our answer. 24/7 Branding, a parody set to Bruno Mars’ 24K Magic highlights the world of marketing, advertising and the skills needed to be present in them.
For years, the ads people like you and I would hear on platforms like Spotify and Pandora have come from large national brands with marketing pockets deep enough to utilize …
Abovo is excited to offer a new service and platform: Internet radio ad buying. As a recognized Spotify ad buyer and with an audio studio located in our downtown Fargo …