Great Work: An Old Spice Campaign

Two words completely changed the trajectory of Old Spice’s sales and would change their marketing for years to come. “Hello, Ladies!” This campaign thrived on knowing its target audience, capitalized on a comedic dialogue between males and females, and was a knockout when it comes to social engagement.

Great Work: A Volkswagen Campaign

Many marketing and advertising professionals define Volkswagen’s “Think Small” campaign as the gold standard and it still influences much of the marketing we consumers see today. This is the ad campaign that arguably, set the bar for copywriters and print advertising, and set it high.

Web Terms to Know

Every industry uses terms that are unique to what they do and/or produce. Web development, design and maintenance are no different. Cloudflare? Host? Footer? Yep, this part of our industry has quite a few that can seem overwhelming. Knowing the meaning of some of these terms (and how they connect!) will help you understand the process and how they apply to you, your business or your work.

Print Terms to Know

Every industry uses terms that are unique to what they do and/or produce. A lug of peaches – why not simply a box? Hosting a soiree – it’s just a party. The print industry is no different. Gutter? Die? PMS? (not what you think) Yep, printing has some doozies. Knowing correct printing terms will help you get the results you want, while understanding the process a little better.

24/7 Branding

People ask us what we do at Abovo and this is our answer. 24/7 Branding, a parody set to Bruno Mars’ 24K Magic highlights the world of marketing, advertising and the skills needed to be present in them.​

Showing off your Brand

by Andrew J. Young • February 1, 2019 Living in today’s era of constant technological development and speedy diffusion of information and news is exciting. For marketers, the tools and platforms technology has built …